Don zaal b 13.15 13.45 bol.com menno vis

transcript

Master Data Management prerequisite for fast growth

Menno Vis21 March 2013

Who am I?

Menno VisHead of Software Development Department

• bol.com

• Some history

• STEP@bol.com

• Conclusion

Agenda

Famous in Holland!

Number 1 online shop in NL; growing fast in B(books, entertainment, electronics & domestic appliances, toys & baby, kitchen & cooking, health & beauty, pets, gardening, DIY)

One of the best visited websites in NL

Competition:• International

e-commerce companies• Local stores

A short history

2 11 18 26 3551

Revenues bol.com in Mio EUR Omzet in Mio Euro

Born in 1999

Grown very fast

Our mission

Part of Aholdsince 2012

From media to department store1999 2000-2003

2004-2008

2009-2010 2011 2012

Entertainment

Electronics

2nd hand Digital reading

Small Appliances

Appliances

Cooking & Dining

Belgium

Mobile 2.0

Health & Beauty

Bol.com in België

75% Vlamingen kent bol.com300.000 Belgische klanten (x2 vs 2011)NPS in Belgie is hoger dan NPS in Nederland

• bol.com

• Some history

• STEP@bol.com

• Conclusion

Agenda

Sometime early 2010…

– Bol.com growing fast– The completeness

and correctness of our product data had to be improved

– The time and effort required to add content information from new suppliers should be decreased

– A need for flexible, robust and scalable processes and tools

2010 New Catalogue Project

Start working with…

Objectives of NCA

• Scalability (to be able to manage >25M products)

• Improve onboarding suppliers

• Enhance content data quality by advanced technology

• Provide (much) more functionality needed on short or long term

• Higher level of automation

High amounts complexity10M+ (growing to 25M)

Average no. of attributes per product: 250+ (and max 1000)

100+ automated supplier connections

50+ users

10+ product groups

• bol.com

• Some history

• STEP@bol.com

• Conclusion

Agenda

STEP@bol.com

TalendETL

STEPProduct & Content

POSOffersysteem

Pricing & availability

DHPCDatahub

WSPWebshop

Supplier A

Supplier B

Supplier C

Supplier D

STEP is key component

MDM for bol.com

STEP 5.2Import Mgr / Data

Quality

MMP / Manual

Activities

Exports to Other

Systems

Characteristics of STEP@bol.com

• STEP (by Stibo Systems) is the content system for bol.com

• Most content is provided by many suppliers in a fixed format. This is loaded automatically into STEP as supplier data.

• The supplier data is automatically translated and transformed into – for bol.com – relevant information: bol.com content.• Match; Make; Promote

• Bol.com content can/will also be enhanced manually. Wizards are created to support this.

• The bol.com content is hence the 'best' content (“Master Data”)

Many Suppliers

Import Mgr / Data Quality

Retrieve Data (via FTP)

Process Data (via Talend)

STEP Import Manager

STEP Data Quality Module

Supplier Product Info; ready for MMP

Match and Make first step of MMP

Match & Make

Step 1

Promote Approve

MMP is required to transform supplier data into bol.com content.

• The process starts with Match & Make

Promotion is the second step of MMP

Match & Make Promote Approve

Step 1 Step 2

• The process starts with Match & Make• Afterwards the promotion process is initiated

Match, Make & Promote in 3 sub steps

Match & Make Promote Approve

Step 1 Step 2 Step 3

• The process starts with Match & Make• Afterwards the promotion process is initiated• It ends up with an approval of the object(s)

Now we have the ‘golden bol.com product’ (Master Data)

Manual activities•Next to the automated processes we can also enhance the data manually.

• Splitting and merging wizards have been developed to support all business rules

Results

• Time reduced for adding a new product category

• Time reduced for adding (new) automated supplier content

• Increased fulfillment rates • Less order cancellations • Improvements to bol.com Plaza

(marketplace) made possible

The future

• We are finishing the implementation of STEP MDM for all other remaining product groups

• We will work on templates, standards and other tools to automate product information management further

• We will continue to grow the STEP MDM solution and enhance the data model further.

• bol.com will continue to invest in the relationship with Stibo Systems in order to have our requirements included in new releases of STEP MDM

• bol.com

• Some history

• STEP@bol.com

• Conclusion

Agenda

ConclusionThe MDM journey doesn’t stop.

Growth leads to new challenges.

STEP by Stibo Systems will help us to make this journey.

Thank you

Don zaal b 13.15 13.45 bol.com menno vis

Documents