Don’t worry, be API!Building an API-connected ecosystem for scalable automation

Karine ParsyEVP, APAC

Oscar CarlssonChief Innovation Officer

I love automation…

Automation sets you free to innovate faster

Key things to consider when implementing a strategy to

automate your online research

How to lean on API-connected partners to drive faster innovation in a scalable and future proof way

Before: The most important thing you can achieve is Sustainable Competitive Advantage.

Now: Not true. Everything is moving too fast. No longer realistic to seek Sustainable competitive advantage. We don’t know what's next. It won’t last.

Future: Build your business for Continuous Innovation

www.cint.com

Technology that transforms and accelerates how companies gather insights

The world’s insight exchange

An API driven technology business

Enabling customers to manage multiple sample sources more efficiently and

transform their operational workflow

Scale, Speed, Efficiency, Innovation

Better Apps

Consumer behaviour is still changing.

Consumers Today

“The big 20 year change is people connected 24/7” – Mary Meeker

Ever Connected

AI, Virtual Machines

Faster Mobile

blockchain

Omni-channel

Measurable

Personalised

Pace of Change

“We’re only half way” – Peter Hinssen

www.cint.com

CMOs: Faster, Cheaper, AND Better Insight

Unprecedented Scale, Automation, Efficiency

Future of insightFaster, agile, iterative research

Targeting niche audiencesUsing behavioural profiling

Real-time, trigger-based insight

Faster insight & marketing action

Marketing Success

www.cint.com

Smart API architecture = Efficiency & Innovation

Partnerships = Scale

APIs = Automation

www.cint.com

Your future…

What is an API

Why an API

Scalability

Feeds innovation

Build products on top of your products

Thriving Ecosystem

External Innovation

LOCATION CAMERA

CINT - Internal Innovation

Use cases in MR

Current state of programmatic landscape

SUPPLIERS BUYERSMARKETPLACES

Who should integrate to whom

FIND YOUR ALPHA PARTNERS

ITERATIVE PROCESS

START WITH A MANUAL PROCESS

FOCUS ON WHAT CAN BE FULLY AUTOMATED

AUTOMATION IS THE FUTURE

KEEP IT SIMPLE

ALLOW YOUR CUSTOMERS TO INNOVATE

BE OPEN AND TRANSPARENT

Your foundations…

Your costs….

Your innovation…

www.cint.com

Thank youQuestions?

Karine Parsy: karine.parsy@cint.comOscar Carlsson: Oscar.carlsson@cint.com