Post on 21-May-2015
transcript
Introduction to SMART and its participation in the London Region
Apprenticeship Campaign
Public Sector Campaign Manager – David PendletonLSC Team Manager – Katie Stubbs
Topics To Cover
Introduction to SMART Experience working within the Public Sector Experience in the LSC London Region Campaign objectives, target audience, messages
and benefits SMART campaign delivery Demonstration of the Extranet CRM System
SMART HOME
Europa House
SMART Background Founded 1996 in Cheshire Telemarketing company specialising in B2B appointment
setting and lead generation for the private and public sectors
70 employees with wide Industry experience and background
Extensive Public Sector, Industrial and Commercial sector experience, including;
Manufacturing & EngineeringPharmaceuticalsTechnologyTransport & LogisticsTelecommunications Business Administration & Finance
Health & Care ConstructionEducation RetailFood & DrinkHospitality
SMART - Public Sector Experience
Telford College
…national in scope
SMART - LSC CoverageGreater ManchesterGreater MerseysideLancashireCumbriaEast MidlandsCheshire & WarringtonLondon CentralLondon WestLondon NorthLondon SouthLondon EastEssexBlack CountryStaffordshireBirmingham & SolihullHerefordshire & WorcestershireShropshireYorkshire & HumbersideDerbyshire
SMART LSC projects
Your team at SMART
Examples of SMART campaign experience in the LSC London Region
2003/05 London West LSC , WBL Lead Generation
2004/06 London Region National Apprenticeship Campaign lead coordinators
2006 + London Region TtG Help Desk
2008 Women only level 3 campaign
Conclusion
Before I move on to discuss SMARTs role in the Apprenticeship campaign are there any questions?
Campaign Objectives
Increase awareness of Apprenticeships to key sectors in London.
Generate 200 learner starts by end of November 2008.
Generate 1200 Apprenticeship leads c.60 leads per week, to be attended by the Apprenticeship Campaign Team.
Target Audience
Business size 2-249 employees DM Contact: Managing Director / Human
Resources Director / Recruitment Lead Target sectors (based on available
provision of training): Built Environment / Construction Active Leisure Retail Hospitality & Catering
Key Messages
Productivity – Apprentices improve long term productivity of business
Loyalty – Apprentices stay with businesses longer and give greater commitment
Quality – Apprentices help bring a fresh approach to an organisation; learning from ‘grass roots’ specific to a business
Key Benefits
Increases productivity and business performance Demonstrates long term commitment to
employees and customers in workforce development
Flexibility to train individuals around the needs of a business
Generate new employees that fit the skills a business needs for now and the future
Campaign Delivery
Develop Extranet to enable data capture (Copy of fields provided)
Source and validate data Write sector specific scripts and DM material
(copies provided) Fulfil DM Follow-up calls to employers Establish apprenticeship or other training needs Appointment generation and confirmation Lead tracking
Progress To Date
Extranet up and running Validated data Sorted by local LSC and sector Estimated the percentage of companies
employing apprentices in each sector Fulfilled first DM to previous contacts and to
hairdressing Commenced lead generation calls
Estimated Percentage of Apprentices by Sector
Sector Yes No Don’t Know
Hairdressing 39% 43% 18%
Hospitality 13% 59% 28%
Retail 14% 75% 11%
Sport 9% 91% 1%
Construction 24% 74% 2%
Conclusion
Before I move on to demonstrate the Extranet are there any questions?
SMARTYour proven partner for the success of the London Region Apprenticeship Campaign
Thank you
David Pendleton - Public Sector Campaign Manager Mobile 07903 916491 Office 01270 503054
Katie Stubbs - LSC Team Manager Office DDI 01270 503021