Post on 26-Mar-2015
transcript
Download the original PowerPoint and use it as you wish at Widhadh.com
Social Social Media Media
Strategy Strategy 20122012
Widhadh.com
How How Social Are Social Are
You?You?
Widhadh.com
Which social networks are Which social networks are you using?you using?
Source: Forrester.com: Gina Sverdlov's Blog, 2011
Percentage of People with an Account
Widhadh.com
Why are People Social?Why are People Social?
Source: Pew Internet: Why Americans use social media by Aaron Smith, 2011
Widhadh.com
Which Which segment segment (s) are (s) are
you you popular popular
inin??
Widhadh.com
Widhadh.com
FreFreee
$$$$
Widhadh.com
What do I measure?What do I measure?Site visitsUnique visitorsPage ViewsTime on SiteRegistrations ConversionsPostsTweetsFansFollowsMentionsRankingsDemographics
LinksGoogle TrendsNielsen BuzzMetricsClick throughsVideo viewsChannel SubscriptionsVideo embedsSlideShare viewsTagsDiggsStumblesApp downloadsPodcast Subscribers
Widhadh.com
Are Are perceptions perceptions
of youof youoror ??
Widhadh.com
Widhadh.com
What are What are the the
avenues avenues for for
maximum maximum impact?impact?
Mobile SocialNetworkUsageBy Age
Source: The Nielsen Company December 2009
Widhadh.com
Widhadh.com
Conclusion Derived From: Elsevier Research Paper
Widhadh.com
Define a Define a clear clear
messagemessage
Widhadh.com
““We We believe in believe in thinking thinking
differentlydifferently””
AppleApple
Widhadh.com
Define Define Clear Clear
Realistic Realistic GoalsGoals
Widhadh.com
Widhadh.com
Engage in Engage in ConversatiConversati
onon
Widhadh.com
Realize Realize that this that this
is a is a continuoucontinuous processs process
Widhadh.com
Feel free to download and use/edit this presentation.
Need anything? @widhadh Twitter.com/widhadh
Slideshare.com/widhadh
widhadh@widhadh.comhttp://www.widhadh.com