Post on 20-Apr-2020
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Financing Agricultural Growth
Extension Services for Enhancing Productivity
Dr S Chandra
Indian Society of Agribusiness Professionals
Mumbai, 25 May 2012
Extension in action- KCC at Bhopal
Proactive Extension – value addition
Proactive Extension – value addition
Extension System Needs a Metamorphosis
Agriculture support systems are hardly adequate and need updation, modernization, customization Food security and pure survival concerns invite investment in “contiuing education” as Value added extension system Lab to land - Land to land, Value added- ICT Value Added Credit support - Back up needed on both - education of lender and borrower,
Extension Services Need a Metamorphosis
Back end strengthening – CCA, CSR Downstream strengthening - Farmer empowerment – group formation Livelihood support – creation of sustainability fund Back end and downstream infrastructure Water and resource conservation, Farm level infrastructure Value additon at farm gate Marketing / value chain tie ups (raw and value added products)
Goals for the India CCA Program
•To build a network of professionals that serves and
supports agricultural production.
• CCA is designed to become to Agricultural Sector what
CAs/CFAs are to Financial sector
- Kapil Mehan, MD, Coromandel International Ltd
•Provide a concrete , workable ‘Continuous Education Units’ program with appropriate monitoring and funding
Objective of the CCA Program
SINGLE MOST EFFECTIVE INTERVENTION IN IMPROVING QUALITY OF FARM ADVISORY THEREBY IMPROVING THE PRODUCTIVITY
TATA Chemicals, 41 Dhanuka Agritech, 1
—Shriram Fertilisers , 33
Hariyali Kisan Bazaar, 25
Shriram Bioseed, 19
Monsanto, 12
IPNI, 1
CSISA-IRRI, 14
Bayer Crop Science, 4
Rallis India, 22
Nuziveedu seeds Ltd., 1 Euro Fruits, 1
PHI , 10
NHM, 2 BASF Cognis, 1
PI Industries, 6
SPCL, 1
KVKs, 1
APAMS, 1
Chambal Fertilisers, 5
Biostadt India, 2
Nagarjuna Fertilisers, 5
Deepak Fertilisers, 29
Chittor Cooperative Sugars, 1
Coromandal International Limited, 17
Coromandel Retail, 26
Exotic Naturals, 1
Sunhara India, 9
DoA, Punjab, 6
CPRI, 1 Raasi Seeds, 2
Individuals, 20
Participants in the CCA Program
TATA CHEMICALS DEEPAK FERT SHRIRAM FERT RALLIS INDIA COROMANDAL INTL LTD COROMANDAL RETAIL HARIYAALI KISAN BAZAR DHANUKA
SHRIRAM BIOSEEDS KVK, Gurgaon IRRI SCISSA MONSANTO NUZHIVEEDU BASF PHI INDUSTRIES
Locations of existing CCAs and CE centers across India
India CCA Exam Results (2010)
22
55
1019
1
107
22
41
78
0
78
100
7570
42
0
73
0
20
40
60
80
100
120
Total Examinees
Pass
% Pass
Feedback It is necver too late to become a CCA. I am going to become a
CCA this year
– Dr Yashwant Thorat, ex-Chairman NABARD
To set a standard for advising farmers on agriculture related issues, CCA is a benchmark certification.
- Ranjeet Singh Chhabra, V P Sales & Mkt (Tatachem) Cross functional knowledge helped me to network client
farmers in a better way - Good course for every agri professional.
-Gurvinder Singh, Dept of Agri, Punjab
In my view, CCA is to Agricultural Sector what CAs/CFAs are to Financial sector
- Kapil Mehan (Coromandel Int’l Ltd)
HOW CCA HELPED ME 1.Cross functional knowledge helped me on Crop
Protection and Post Harvest crop management
2.Accredit ion by international agency – helped me to
network floriculture clients in a better way
3.Good course agri professional should go for it
4.Recommended 4 colleagues for CCA
-Ananth Varees Kulkarni Product Manager- (Water soluble Fertilisers )
Coromandel International Limited, Secunderbad
Feedback
Having realized better performance in extension and marketing by CCAs, following Companies have implemented a policy making it a desirable attribute for evaluation and benefits to its extension
workers ShriRam Bioseeds, Tata Chemicals, Coromandal Int’l
संपर्क र्रने संबंधी जानर्ारी - Contact
Ranjeet Singh, Manager India CCA program,
Sunil Meena , Manager India CCA program,
ISAP office,
23, Zamarrudpur Community Center, Kailash Colony Ext-1,
New Delhi - 110048
Phone: 91 11 43154100; Fax: 91 11 41731674
E mail : indiacca@isapindia.org
www.certifiedcropadviser.org/india