Post on 24-May-2015
description
transcript
Increasing Your Website Traffic&
Growing Your Business Darla IndralingamElm Street Technologies
Agenda
Intro
Questions?6
Resources5
Putting the Pieces Together4
Choosing Your Puzzle Pieces3
You Have a Website – Now What?2
1
Now What?
Just because you have built a really
great website, doesn’t mean that
they will come!
• MarketingThe action or business of promoting and selling products or services, including market research and advertising.
• Internet MarketingMarketing efforts done soley over the Internet that includes the promoting and selling products and services, including market research and advertising.
Several years ago marketing in print publications created fantastic results. Today that is not the case – internet
marketing provides a greater return on investment due to social networking and
other connections you can make with customers and potential customers.
Increasing Your Web Site Traffic & Growing Your Business Deciding how to use
internet marketing to your best advantage is like this can of puzzle pieces – you not only
have to choose the right ones, but they have to fit together to get the end result you are looking
for.
Increasing Your Web Site Traffic & Growing Your Business
FacebookTwitterGoogle+Pinterest
Social Media Networks
Slideshare
YouTube
Mobile Media
App Stores
Social Media Networks such as Facebook, Twitter, Google +,
etc., allow you to connect with not only existing customers but
potential customers as well. The key to using Social
Networking is choosing the platform that your customers
use.
For a small business, having your own app that customers
can install on their smart phones will give you another
way to build positive relationships and business with
your customers and future customers.
Potential customers and existing customers look for your
business on the internet and they are using today’s mobile
devices. Your site must be responsive and not only look
good on all devices, but MUST BE USEFUL and USER FRIENDLY
ON ALL DEVICES!!!!
Slideshare is another web services that allows you to share
presentations such as this. Using slideshare and similar
sites gives you the opportunity to establish your business as an
expert.
YouTube is another great way to help establish your expertise for your business. Create your own YouTube channel and regularly post content that will provide a benefit to your customers and
potential customers.
Increasing Your Web Site Traffic & Growing Your Business
Local Pages/Directories
RSS Feeds
Offline sources
Blogging Paid Advertising
Create a Mailing List
Local Internet Pages/Directories are good ways to list your
business (sometimes for free). The more links and references you have about your business
on the internet will help google and other search engines find
your business.
Having a Blog on your website or on another site is a great way to help establish your business and your expertise. Offering
bits of information and help in your blog increases the trust
your customers and others will have in your business and you.
Allowing your web site and blog to participate in RSS feeds automatically feeds your
headlines and interesting topics to your customers and future
customers. The best part of this is you don’t need to do anything other than write great content
for your website.
Paid advertising gives you the opportunity to have your ads
appear at the top of web search pages – but you pay for this and depending on the keywords it
can be costly. Also, pay per click advertising is also available so that each time someone clicks
on your ad you pay for that ad. I would not do this until I have a following for my business and
website and use it to reach new customers.
Offer something for free or offer to email your website visitors when there are site updates.
This allows you to create a mailing list. This mailing list can
also be used to send out sale notices as well as website
updates. KEEP IN CONTACT WITH YOUR CUSTOMERS!
You still can use offline sources to increase your website traffic. Make sure your website, blog,
and on-line information is listed on all correspondence, business
cards, print advertising, etc. Even put a sign on your car
listing your business and website.
Increasing Your Web Site Traffic & Growing Your Business
Search Engines
Search Engines and your business ranking is like the
corner piece of your internet jigsaw puzzle. If your website
isn’t located in first two pages of a search request, the chances
are potential customers will not find you.
Let’s take a look at some of the factors that decide your page
ranking.
Increasing Your Web Site Traffic & Growing Your Business
Search Engine Optimization (SEO)Most search engines use a formula or “algorithm” to determine ranking
• Page title• Overall body content• Number and Quality of links• Social media influence• Meta tags and keywords• And more . . .
Remember: Not all search engines use the same formula
Optimizing your website and all content you post on the web is an important part of assisting the search engines in finding
your site. If you don’t know how to do
this, it is well worth the money spent to hire someone who
does.
Increasing Your Web Site Traffic & Growing Your Business
Content Is King
• Write eye-catching headlines
• Write excellent content
• Write more often
Enhance with Multimedia
• Use eye catching photos and graphics
• Produce a podcast
• Upload videos to YouTube
Be social
• Create links to your social pages
• Post regularly and relevant information
• Reply to comments and information appropriately
Many components are taken into consideration by the Search
Engines, but the most important is Content. This slide and the
next provides some easy things that you can do to help increase
your search engine rankings.
Increasing Your Web Site Traffic & Growing Your Business
Blogging & Guest Posting
• Guest post on other blogs.
• List your blogs on blog directories
• Always include a link to your blog & website in your signature
SEO
• Know your keywords
• Use your keywords strategically in titles and content.
• Know your website numbers.
Other Things
• Link to authority sites in your niche.
• Submit a sitemap to the search engines.
• Keep your website current
Increasing Your Web Site Traffic & Growing Your Business
Develop a Solid Internet Marketing Strategy
• Include all or many of things we have talked about previously.
• Put it on paper with goals that are measureable.• Your plan will change and evolve over time.• Focus on the long term, optimizing everything for
SEO.• Provide amazing value to your site users and
customers.• Think of SEO as an opportunity to create value.• Don’t try to outsmart Google and the search engines –
your business will loose!
By creating and writing down your Internet Marketing
Strategy, you can easily set goals and determine when you
meeting them.
Your Internet Marketing Strategy will evolve as your business evolves and as you
reach goals.
Increasing Your Web Site Traffic & Growing Your Business
Getting to the Top . . .
• Takes persistence,• Takes patience,• Takes time,• Consistently evolving your strategy,• Putting your pieces of the puzzle together!
Increasing Your Web Site Traffic & Growing Your Business
Increasing Your Web Site Traffic & Growing Your Business
Resources• Elmstreettechnologies.com• MailChimp (mailchimp.com)• Search Engine Resources• Google Analytics• Social Networking Groups• Local Internet Advertising• Your customers – listen to what they say about your website!
Increasing Your Web Site Traffic & Growing Your Business
Example of Google Analytics Overview Page
QUESTIONS
THANK YOU!