Post on 23-Jan-2015
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In 3 Simple Stage by iridize
Driving Up Conversion Rates Through the Funnel
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Your conversion rates
can always be better.
Unless you’re up to 100% conversion rates, in which case
– come see us about a job offer ;-)
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The process to improve conversion
is similar to the scientific method
of improving a medicinal drug:
Isolate problem
through tests
Remove problematic
element
Replace with better
component
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Isolate Problem Monitor Analytics
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In order to understand
where users stumble –
define micro-conversions
and minor conversion
goals (clicks,
submissions,
video plays, etc.).
You can then
monitor these
conversions to
determine what
your weak UX
link is.
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Tip: focus on user-centric analytics
and tracking a single customer’s usage
flow. That will help create a usage
roadmap for you SaaS navigation.
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Handle
problematic
element Change Flow
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Having singled out the navigational/UX
challenges, you can now proceed to:
• Extract said problematic elements
• Offer customers support as a means
to overcome navigation difficulties
• Change SaaS flow altogether
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Make sure to back any flow changes with
smart A/B testing to make sure you are in
the right direction.
And keep monitoring analytics.
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Introduce
better catalyst Tweak Calls to Action
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Mind your CTAs. They are often the
source of users dropping in between
the flow cracks.
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Make sure your Calls to Actions are:
• Worded effectively
• Leave no room for doubt as to
which action they are prompting
• Inspire, drive and encourage users
to action
• Are short and concise
Why Iridize Mobile? We Hope That Was Helpful!
Ask us more about ways to
reduce your SaaS churn rates
and improve conversion.
iridize.com