E-Communications Best Practices for the Walk to End Alzheimer’sSusan SandvickSpecialist, Online FundraisingNational Office

•Inconsistent Font

•No call to action above the fold

Tip #1: Use the 2011 Walk templates

WALK 11 – Must Send Emails•Get the T-shirt

•$0 participant

•#1 Introduction – Registration

•#2 Welcome Email

•#3 Social Networking

•#4 Logistics

•#5 Thank You

•#6 Advocacy

New for 2011:

Registration

templates

New for 2011:

A targeted welcome email for

team captains

Participants who use the Boundless Fundraising Facebook

application raise, on average,

40% more than their peers, send more emails, and

bring in more new donors to the organization. 

60-65% of all participants who use the

Boundless Fundraising Facebook application in 2010 added the application via an email they

received from the organization.

New for 2011:Social

Networking Templates

Blackbaud Email Training in February

Wednesday, 2/23/11Sending Emails in Blackbaud 2pm CST

Thursday, 2/24/11ADVANCED emails: How to send recurring emails2pm CST

Go to Insite>WalkCentral>Training to learn more!

LEAD THE WAY