E suade business proposal

transcript

eSUADE PRODUCT DEVELOPMENT

PRESENTED BY TEAM CODE GREEN

ORIGINAL eSUADE VISION

IMPACT RATINGEnvironment: Scores well on water managementHealth: Made with organic ingredientsSociety: High workforce diversity

More InfoMore Info

Top BrandsTop BrandsInstant SavingsInstant Savings

Healthy Foods, Inc

Retailers

Government

NGO’s

N-tierSuppliers

Manufacturers

STAKEHOLDERS

Influence on Product Sustainability

Interest in Product Sustainability

Consumers

CONSUMER PSYCHOGRAPHICS

Purchasing Criteria and Processes

Sustainability Interest/Focus

Technology Adoption

CONSUMER PROFILE

Sometimes, usually or always use coupons

Sometimes or always use a loyalty reward card

A friend recommended it, or I tried it through a friend

The health benefits appealed to me 14%

It’s environmentally friendly 14%

I read about it online, or saw advertising 13%

The packaging caught my eye 12%

There was an in-store taste test 7%

It was less expensive than what I normally buy

94% aged 25-54

CONCEPT RESPONSE

83% are somewhat, very or extremely likely to

use the eSuade product

60% are more likely to use mobile application

I care about my health and choosing products that are safe for me and my

family

I'm interested in sustainability 29%

I want to influence companies with my purchase decisions

I don’t have time 10%

I'm brand loyal and wouldn't change what I buy based on this information

I trust (current) product labels 2%

Environmentally friendly products are too expensive

Reasons for using the eSuade product…

FEATURE INTEREST

Product comparisons: Compare products based on price, nutrition, environmental impact, the company's

social responsibility efforts and other criteria

eCoupons: Use electronic coupons to save money

Nutrition tracker: Track calories, fat, carbohydrates, protein, vitamins and other nutrients as you shop

Shopping list: Save your favorite products to your profile

Vote: Send a message to manufacturers by registering your product and brand choices

Allergy alerts: Protect you and your family from food intolerance and allergy issues

Share: Share products, specials and reviews with friends through Facebook, Twitter and other social

BUSINESS SEGMENTATION

Focus on Consumer

Focus on Sustainability

VALUE PROPOSITION

CONSUMERS RETAILERS

WHOLESOME FOODS

Discover the whole deal on your favorite products and make more informed purchasing decisions.

LEARN MORESearch Clif BarClif Bar

Home Sores Products Recipes Health & Nutrition Values Company Shop Home Sores Products Recipes Health & Nutrition Values Company Shop

The Whole DealThe Whole Deal

eSuade rating

AESUADE RATING

Filter Origin Criteria

Your Ratings

Filter Impact Criteria

Compare Brands

Filter Wellness Criteria

Organic (15)Low in Saturated Fat (8)Low in SugarVeganLow in Cholesterol (0)Low in Sodium (0)

Change your searchShare resultsGet a price alert

Your Toolbox

Shop by Aisle Shop By History Online Savings Express List Business Delivery eSuade Ratings Get the iPhone App Shop by Aisle Shop By History Online Savings Express List Business Delivery eSuade Ratings Get the iPhone App Home Sores Products Recipes Health & Nutrition Values Company Shop Home Sores Products Recipes Health & Nutrition Values Company Shop

eSuade rating

eSuade RatingseSuade Ratings

Any ONE (1) Clif Bar

Your Ratings

Compare Brands

Your Toolbox

Clif Bar, Oatmeal Raisin Walnut

eSuade rating

eSuade RatingseSuade Ratings

Your Search History

Your Saved Lists

No saved lists

Clif Bar

Any ONE (1) Clif Bar

Any ONE (1) 365 Organic Milk

Your Ratings

Compare Brands

Your Toolbox

eSuadeeSuade

Your Promotion Tracking

eSuade Corporate User Application kjames Help Report Bug Logout

Home Branding Promos Tracking Reports Working as kjames

eSuade Community Profile Wholesome Foods Statistics Bay Area Statistics

Type Brand Conv. Ratio Rev Stores

Nutrition Bars

Clif Bar Promotion Luna Bar Promotion

Personal Hygiene

Produce

eSuade ProfessionalServices offers

custom support for your needs

Learn MoreLearn More

App Download Totals (100’s)

iPhone

Android

Category lift by promotion Category lift by promotion

MOBILE APPLICATION

WebBased

MobileWeb

Mock-upFunctioningPrototype

SustainabilityPortal

ShoppingApplication

Mobile Application Demo

BUSINESS MODEL

CUSTOMER SEGMENTS

Purchasing Criteria and Processes

Sustainability or Health Interest

Technology Adoption

CONSUMERS

VALUE PROPOSITION

CONSUMERS RETAILERS

CHANNELS

CUSTOMER RELATIONSHIPS

REVENUE STREAMS

KEY RESOURCES

KEY ACTIVITIES

KEY MILESTONES

KEY PARTNERS

COST STRUCTURE

RETURN MAP

Market Release

Return Factor = 1

Time-to-Market Break Even After Release

RF = 3

NEXT STEPS

LESSONS LEARNED

THANK YOU

Appendix

eSUADE HEADCOUNT