The global eXPeRTS IN oNlINe vIdeo adveRTISINg

Ebuzzing is a tEchnology

company that is committEd to

dElivEring thE world’s most

innovativE and EffEctivE onlinE

vidEo advErtising solutions.

our mission

our valuEs

we deMoNSTRaTe ToTal clIeNT dedIcaTIoN

our starting point is the needs and

expectations of our clients.

we’Re PIoNeeRS we innovate continuously and explore new

options with vigour.

we eXcel IN all we do we aim for the highest quality, particularly in

activities with the greatest value potential.

we eNcouRage eveRYoNe To coNTRIbuTe

Every employee counts and has the

opportunity to grow.

we acT wITh INTegRITY we test every proposed action to see whether

it is proper and reflects standards we can be

proud of.

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pierre chappaz and bertrand Quesada co-founded Ebuzzing in 2007.

since then, we have completed a series of mergers and acquisitions

of specialized European technology companies including promodigital

(italy), trigami (switzerland), wikio, overblog and beead (france) to

further consolidate the company’s position as the global leader in

online video advertising distribution.

as of the end of 2013, Ebuzzing has 13 offices across 9 countries with

over 200 staff speaking over 12 different languages.

our history

our officEs

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tEchnology that EnhancEs thE advErtising EXpEriEncE

at Ebuzzing, tEchnology sits at thE corE of EvErything wE

do. that is why wE havE spEnt thE last 7 yEars dEvEloping

and invEsting in our tEchnology to EnsurE wE providE our

cliEnts with thE most stand out, EffEctivE advErtising

solutions on thE markEt.

Combining our data, technology and in-house expertise we are able to provide:

tEchnology powErEd

targEting

Finding the right audience can be difficult. But with

our proprietary targeting tools our clients can reach

the right audience at the right time in the right

context. We offer several types of targeting:

� Our contextual targeting tool matches the content

of the video ad to the content of an article to

ensure that we are reaching receptive eye-balls.

� Our audience targeting tools show the video ad to

relevant audiences based on their demographics,

user-profiles, past behaviors and geo-location.

� Our social targeting tools show the video ad to

the most influential people in any given sector

(bloggers, Facebook or Twitter power users).

thE Ebuzzing labs

Our Labs technology crawls over 2 million data

sources globally, on a daily basis, to allow us to

identify the most relevant and influential sources on

the web for our client’s video content. From the Labs

we have developed our Top Video, Top Brand and

Top Blog rankings; the only such rankings available

across multiple countries.

in dEpth analytics

From top-line performance and delivery data to

in-depth insights, our Analytics Dashboard allows

us to give our clients deep understanding into every

aspect of their online video campaign. We not only

analyse customer behaviour during the whole journey

cycle but we layer on share of voice and branding

metrics to give a complete overview of the patterns

and trends before, during and after their campaign.

mit dEvElopEd Emotion

sEnsing tEchnology

Jointly with MIT researchers we have developed

an offering for advertisers to understand users’

emotional experience towards online video

advertising. Advertisers can benchmark their video’s

performance against competitors and industry/

vertical norms and through our prediction tool,

predict the performance & shareability of their video.

innovativE and crEativE

format solutions

We offer a full range of video advertising solutions

from standard IAB, VPAID to proprietary and

innovative formats with customizable player options.

multiscrEEn campaign

dElivEry

All our video campaigns can be run on any device,

ensuring our client’s content can be viewed no

matter what device the audience is accessing.

Ebuzzing’s sElf sErvE

tool

Advertisers and agencies who are interested in

managing their own video campaigns can now do so

through our Self Serve platform. Simple & efficient,

it only takes 5 minutes to create and distribute video

ads targeting specific locations, categories, gender

and ages relevant to their business.

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championing vidEo through lEadErship

at Ebuzzing wE arE plEasEd to bE thE pionEErs of

nEw mEdia EnvironmEnts and innovativE formats,

and arE committEd to sharing our knowlEdgE of

dEvElopmEnts with our cliEnts.

Since December 2009, Ebuzzing’s video intelligence reports have shared insights on key trends in online video

advertising based on actual data, which has been analysed by our platform. To date we have tracked 458

million views, 6,987 campaigns in 73 countries. It is this data that has helped advertisers make informed media

decisions as they navigate the future of online video marketing.

Here are is a flavour of just some of tHe researcH and insigHt papers we produce:

EffEctivEnEss studiEs

Working with leading research bodies such

as Millward Brown and Nielsen, we can run

effectiveness studies alongside our client’s

campaigns. These studies are done via a panel and

give us a deep understanding into brand perception,

message association, purchase intent and a host of

other branding metrics.

buzzindEX rEports

Alongside our client’s campaigns we can offer

our BuzzIndex product which assess people’s

emotional reaction (via their web-cams) to video

campaigns. This data is aggregated together and

we pull out and analyse key trends and learnings for

consideration when our client’s are next working on

their campaign creative.

spotlight on social vidEo

A monthly snapshot which looks at which branded

videos have been published in that month, which

brands have the most interaction with their videos,

which sectors have published the most videos and

a range of other metrics.

industry insight rEports

We produce reports and insight into key trends

within the online video space to give our clients an

understanding of what they should be looking for

when they are planning a successful video campaign.

buzz storiEs

Our Buzz Stories are research based around social

listening on a specific theme. We collate all the

mentions and comments on blogs, media properties

and social networks to analyse the share of voice

and run competitor analysis.

458 million views delivered

230 EmployEEs

13 officEs

6,987 campaigns run

countries

22% aveRage eaRNed MedIa oN ouR clIeNT’S caMPaIgNS

20K networK

engineers50

73 we HaVe run campaigns in

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top managEmEnt

piErrE chappazco-FouNdeR, chaIRMaN & ceo

Pierre has 30 years of experience in Marketing and Technology. He worked for Toshiba, Computer Associates and IBM before founding Kelkoo in 1999, and selling to Yahoo! in 2004. Before co-founding Ebuzzing, he was President of Yahoo! Europe.pierre.chappaz@ebuzzing.com

bErtrand QuEsadaco-FouNdeR & coo

Bertrand has more than 12 years experience in the advertising industry and founded Ebuzzing in 2007. Prior to Ebuzzing, Bertrand was Espotting’s Business Development Director. bertrand.quesada@ebuzzing.com

who’s who

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managing dirEctors

dario caiazzoebuzzINg SocIal geNeRal MaNageR IT

dario.caiazzo@ebuzzing.com

giusEppE bronzinoebuzzINg MedIa & IMPacT geNeRal MaNageR IT

giuseppe.bronzino@ebuzzing.com

JErEmy arditigeNeRal MaNageR uk

jeremy.arditi@ebuzzing.com

hicham bErradageNeRal MaNageR FR

hicham.berrada@ebuzzing.com

david mahonEygeNeRal MaNageR ge

david.mahoney@ebuzzing.com

santiago oliEtEgeNeRal MaNageR eS

santiago.oliete@ebuzzing.com

Jim dailyevP SaleS uS

jim.daily@ebuzzing.com

andrEa fEbbraiovP SaleS euRoPe

andrea.febbraio@ebuzzing.com

gillEs moncaubEigcTo

gilles.moncaubeig@ebuzzing.com

carolinE barbErycFo

caroline.barbery@ebuzzing.com

rEbEcca mahonycMo

rebecca.mahony@ebuzzing.com

amaury lEcontEvP INNovaTIoN

amaury.leconte@ebuzzing.com

audrEy danthonyvP PRojecTS

audrey.danthony@ebuzzing.com

daniEl grossmanvP TechNologY

daniel.grossmann@ebuzzing.com

paul cogginsvP MobIle

paul.coggins@ebuzzing.com

Eric tourtElvP INTeRNaTIoNal

eric.tourtel@ebuzzing.com

adriEn larripavP dISTRIbuTIoN

adrien.larripa@ebuzzing.com

laurEnt binardvP web SeRvIceS

laurent.binard@ebuzzing.com

JEan christophE dE launayvP hR & FINaNce coNTRolleR

jcdl@ebuzzing.com

for morE information plEasE contact:

Managing directors & senior management: md@ebuzzing.com

Marketing team: marketing@ebuzzing.com

PR or press inquiries: press@ebuzzing.com

Publishing team: publishers@ebuzzing.com

distribution team: global.distrib@ebuzzing.com

campaign Management team: cmhelp@ebuzzing.com

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The global eXPeRTS IN oNlINe vIdeo adveRTISINg

FoR MoRe INFoRMaTIoN

Contact: Rebecca Mahony, CMO

Email: rebecca.mahony@ebuzzing.com

Tel: +44 (0) 75955 99860

ebuzzINg.coM

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