Post on 01-Dec-2014
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Instructor | Roger Lopez
roger@lopezaguirre.com
#ecommerceschool
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How are visitors using my site?
Am I creating effective content?
Where and when are visitorsabandoning my shopping cart?
How do I improve site interaction?
How can I make my marketingcampaigns more effective andaccountable?
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To Understand What is Working
Why?
To Understand What is Working To Fix Things that Are notWorking
Why?
To Understand What is Working To Fix Things that Are notWorking
To Improve our Results
Why?
To Understand What is Working To Fix Things that Are notWorking
To Improve our Results To Calculate our Value
Why?
To Understand What is WorkingTo Fix Things that Are not
Working
To Improve our Results To Calculate our Value
To Justify and EncourageInvestment
Why?
To Dominate our Niche
To Understand What is WorkingTo Fix Things that Are not
Working
To Improve our Results To Calculate our Value
To Justify and EncourageInvestment
Why?
Sign Up at: google.com/analytics
Create Account
Place this code on yoursite in the <head> section
Get the Code
Put Code on Site
Collect Data
But Don�’t Stop There!
Configure your goals in GoogleAnalytics settings
You can set up to 20 goals!
Micro Goals(White Paper Download, Time on Site,
Video Views, etc.)Micro Goals = Buyer Influence
Macro Goals(Sales, Lead Forms, Store Locator)
Macro Goals = Top Line Revenue
Why?
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Set up segments to understandhow your traffic sources perform
Pay attention to your trafficbalance
Analyze Sources
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Funnel Visualisation
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Make Reports Easy To Read
Questions Contact Roger:roger@lopezaguirre.com
Twitter: @inemodewww.linkedin.com/in/iamroger
Web: www.domyownpestcontrol.com