Economic returns of ecodesignEconomic returns of ecodesign

Contact : Samuel MayerSamuel.mayer@eco-conception.fr

+33 4 77 43 04 85 – +33 6 31 54 47 04www.eco-conception.fr

The Pôle National Eco-conception et Management of Life Cycle is a non profit organization of firms whose purpose is the dissemination of best practices in product development incorporating environmental and broader aspects of sustainable development.

Our activities:

> Resource center,

- Research and Development- Transfer and Dissemination

> Training,

> Critical Review,

> Studies and applied research,

> Edit (tools, books…).

www.eco-conception.fr

www.mygreenmag.info

After ten years of operation, the Eco center design and Life Cycle Management launches in early 2013 MYGREENMAG, an international magazine on eco-design and eco-innovation, in French and in English . A printed version will be released in 8000 copies and an electronic version can be downloaded from the website of the Pole.

Pôle Eco-conception ®

160 members

52 relay centers worldwide

Ressource center: CCI France and ADEME

Our network

Member of the networks : CRÉER et ECOSD

2000 companies aware

52 Relay Centres

1 european networkENECPartnership with IDP of Canada

International network

UNEP - UNIDO

Colombia – Canada - Mexico

4 other partners (ENEC)

Study of 2008

What are the issuesWhat are the issues

The action implementation

of cases of the study are first project of ecodesign

Initial motivationsInitial motivations

44%

8%

24%

13%

11% Initiative leader

Regulation

Search for savings

Third party

Market

Environmental gainsEnvironmental gains

32%

Raw materials

Manufacturing

Use

Transport

End of life

31%

14%

10%

13%

Economic returns

«Eco-design often encourages debate, allows product to address issues differently, to think together

around the table and just to put forward ideas. »

Laurent NOCAEco-design Manager,

(a quitté le Groupe LAFUMA en décembre 2007)

The eco-designed products must meet this 3 rules : sustainable, differentiable, desirable

• The turnover of eco-friendly products has been multiplied by 3 in 3 years(15% planned for 2008) • Strong consumer awareness for this type of product;• Selling price substantially equal

Commercial impactCommercial impact

Sales maintained/cost reduction

Increase sales

Sales maintained/Not cost reduction

86%

7%7%

Economic returns

«Our efforts have allowed us to sign an exclusive agreement for one year with the largest distributor in North America. We also introduced our new area rug recyclable buyers in Germany and Finland. The

reception was very positive!»

Marc-André Déom Chairman, Korhani

Impact on profit margin compared to a traditional product

Impact on profit margin compared to a traditional product

Lower margin

Upper margin

Equal margin

37%

53%

10%

Economic returns

«Eco-design of our products has helped make Victor

Innovatex a leader in specialized textile

. »

Martin Bourque Manager research and development, Victor Innovatex

•Certified green products have a cost slightly higher than non-green.

•Existing customers renew orders and the company recruits new.

•Investment in staff and marketing tools for the marketing of eco-designed products.•The additional costs of environmental shift of the company are very important (R & D, marketing efforts, royalties paid for the ecolabel and use a wire more expensive).

2 levels

Eco-redesign

Eco-innovation

24

before after

PURCHASER USER

PRODUCT SERVICE

OWNERSHIP WELLNESS

25

Study of 2013

1. Restart the study1. Restart the study

3. Further study3. Further study

2. Update initial analysis2. Update initial analysis

Objectives Objectives

What are the new issues of ecodesign

With the first sample of firms

Get more returns from firms and from different countries 150 firms

Diarra KANE

diarra.kane@eco-conception.fr

+33 6 75 28 76 28

Acess to the new survey

www.ludostudio.ca/projects/surveys/eco2013.html

We need your testimonyWe need your testimony

57 cours Fauriel – 42024 Saint-Étienne Cedex 2

Tél : +33(0)4 77 43 04 85 – Fax : +33(0)4 77 43 04 01

Email : contact@eco-conceprion.fr

www.eco-conception.fr