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ECR Europe workstreams :ECR Europe workstreams : Objectives & deliverables Objectives & deliverables
- Project development- Project development
- Learning - Learning - Implementation- Implementation
5 September 2003
Recommended ECR EUROPE structure
ECR Europe Board
Advisory
Group
Finance Committee
European and
NationalECR
Initiatives
ECR Europe secretariat
? ET GBHW
Project Development
BK
Conferences
Implementation
Learning
TL FR
?
Co-chair Coordination
Communication
?
LS?
AGKRRM
LDKR
?
RWBK
?
VBMD
FC
DTPK+
FVDB
GCI
Scope and role of workstreams ECR Europe agreed focus areas:
1. Consumer focus (OSA, CRM,…)2. Standards (Data sync, RFID,...)3. Professional relationships (shrinkage, CPFR,…)
Workstreams function as a bridge between:
ECR Europe Board, GCI, Advisory Group, European and National Initiatives
We co-ordinate:
Past, Current and Future projects to ensure we tackle agreed focus areas
Project knowledge base
22 National Initiatives
24 completed projects, 42 ongoing
ECR Europe initiatives :
11 completed projects, 5 ongoing
Project knowledge base
22 National Initiatives
24 completed projects, 42 ongoing
ECR Europe initiatives :
11 completed projects, 5 ongoing
Totals
35 complete
47 ongoing
Scope and role of workstreams
• Develop and transfer (teach & implement) best practice ECR and success stories across Europe
• Launch, coach, co-ordinate, support ECR projects and their implementation to ensure alignment and consistency at European & national level (if topic of European relevance) and collaboration between retailers and suppliers
• Develop and recommend KPIs for implementation (+ endorse business KPIs recommended by projects)
Objectives & deliverables of workstreams
• Project Development– Drives innovation in new ECR improvement concepts and
processes– Leverages work undertaken at national level to European scale, if
appropriate– Initiates, governs and tracks European and national projects– Checks deliverables of projects and KPIs against objectives of
ECR Europe– Provides joint vision to all projects at European & national level
and ensures coherence of approach– Co-Chairs : Rita Marzian, Metro
Luc Demeulnenaere, P&G Co-ordinator : Katrin Recke, AIM
OSAbase capabilities for making products available
Collaborative CRMhow to differentiate your offer
Global Data Synchronisation (ECR user group)
Example: Co-ordination of projectsSupply Side Demand Side
OSAbase capabilities for making products available
Collaborative CRMhow to differentiate your offer
Shrinkagereducing stock loss in the supply chain
POS Dataprinciples & standards for exchanging data
Traceabilitysupply chain control & product safety
Other key topics:
•RFID
•CPFR
Global Data Synchronisation (ECR user group)
Example: Co-ordination of projectsSupply Side Demand Side
OSAbase capabilities for making products available
Collaborative CRMhow to differentiate your offer
Shrinkagereducing stock loss in the supply chain
POS Dataprinciples & standards for exchanging data
Inventory accuracy
Data analysis & exchange
Packaging design
Measurement
Traceabilitysupply chain control & product safety
Other key topics:
•RFID
•CPFR
ReplenishmentForecasting
Tracking & Tracing
Tracking & Tracing
Interactive consumer service
Global Data Synchronisation (ECR user group)
Example: Co-ordination of projectsSupply Side Demand Side
Objectives & deliverables of workstreams
• Learning– Progressive Management Programme (PMP): Furthers
leadership in collaborative business practices by small groups of high-potential junior & middle managers
– General Learning Programme (GLP): Effects a broad-scale change in collaborative management behaviour across our industry (‘massification’)
– The Quest for New Knowledge: Develops new thinking and research on collaborative business management (Academic Partership role)
Co-Chairs : retailer, tbc Bob Wilkinson, CokeCo-ordinator : Bernard Karli, ECR
Objectives & deliverables of workstreams
• Implementation– Champions implementation of ECR practices (from blue book and
pilot to day-to-day process)– Drives implementation of global standards (e.g. data
synchronisation, RFID)– Develops KPI’s and measures implementation of ECR practices
and global standards (with the help of the ECR global scorecard). Makes recommendations to tackle non-implementation
– Validates advantages of ECR co-operation (‘the business case for ECR’) vs resource levels reqd
Co-Chairs : retailer, tbc Vicki Belcher, GilletteCo-ordinator : Marianne Dehousse, AIM
Example: Alignment of EU project launch, execution & implementation
• Project launch– Potential European project topic identified and proposed by
Nationals. Agreed in principle by ECR Board & Board sponsor designated
– Project brief drafted and submitted to Advisory Group for approval– Call for nominations sent to ECR community
• Project execution– Project ideally organised around Development, Learning,
Implementation (+ Conference and Communication) - CRM, OSA and shrinkage already organising work accordingly
• Project implementation– EU Project team to agree KPI’s, measure results and report on
implementation and national roll-out
Next steps
Nationals/EU’s submit updates
Populate ecrnet.org
Desk research
Nationals Workshop
(5 - 6 people)- Agree 2004 Focus
Areas- Optimise ways of
working
Timing
Mid October
Next steps
Nationals/EU’s submit updates
Populate ecrnet.org
Desk research
Nationals Workshop
(5 - 6 people)- Agree 2004 Focus
Areas- Optimise ways of
working
Timing
Mid October
1. Measures(i) Initial report on implementation
(ii) GCI scorecard review2. EU Focus Areas vs Nationals Focus Areas
3. 2004 Workplan
27 Nov : Nats28 Nov : Board
Recommended ECR EUROPE structure
ECR Europe Board
Advisory
Group
Finance Committee
European and
NationalECR
Initiatives
ECR Europe secretariat
? ET GBHW
Project Development
BK
Conferences
Implementation
Learning
TL FR
?
Co-chair Coordination
Communication
?
LS?
AGKRRM
LDKR
?
RWBK
?
VBMD
FC
DTPK+
FVDB