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- the voice of the newspaper- news peg + opinion = editorial- a reflection of the staff’s positioning

(right, neutral, left, conservative,liberal) on the political spectrum.

- a reflection of the views of the owners,

managers or board of directors of thecompany.

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- to persuade readers to think the same wayyou do.

- to influence public opinion, promote

critical thinking, and sometimes cause people to take action on an issue.

- to criticize

- to explain- to praise

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- your purpose

- your audience

- word count

- style or tone

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- recycling and environmental- corporate social responsibility / community

involvement

- ethics, governance, risk management,sustainability, workforce issues/diversity

- ways to improve efficiency and work habits

- product promotion

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1. Hook –

 Grab the reader’s attention

 2. Clearly state the issue before giving your opinion

The Hook

- an exciting quotation- a rhetorical question- a thought provoking statement

- Startling facts- anecdote- Irony

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The Webster’s Dictionary introduction  Example: Webster’s dictionary defines

slavery as “the state of being a slave,” as“the practice of owning slaves,” and as “a

condition of hard work and subjection.”  The “since time immemorial” introduction

Example: Since time memorial, slavery hasbeen a problem in human history.

In this essay it is my objective to . . .

An overused, hackneyed quotation: "Timeis gold.” 

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1. State reason or evidence to support your position

2. Include facts that support reason

1. State and refute the position of the opposite side.

2. Concede on some points of the opposite side

1. Restate opinion on issue

2. Offer at least two possible solutions; end with a

bang

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provocative question

- The power is in our hands. Will you use yours to save the world?quotation- As Barack Obama said, “change will not come if we wait for some other person,

or if we wait for some other time. We are the ones we’ve been waiting for. Weare the change that we seek.” 

call for some sort of action- We have it in our power to change the world over. Let’s take that first small step

and stand up against all forms of gender discrimination.

end with a warning- If we don’t act now to mitigate the effects of environmental degradation, we will

all lose what we enjoy now.

rephrase the thesis statement*Poverty is considered the worse product of our generation. thesis

statement)- Let us not forget that it is appalling and is a big insult that poverty is a creation

of our time.-  

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ADDITIONAL TIPS:

- Attack!

- No bylines

- No I, me, my, in my opinion, I think, personally, for me… 

- Avoid editorial of explanation- Don’t be preachy… 

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To summarize… 

- an editorial is like a CAKE!

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Thank

you…