Using Email Marketing & Social Media Marketing to Drive New Customer Acquisition

Brandon LakeFounder and Director@resmarksystems.com

Chris BaggottCo-founder/CEOCompendium@chrisbaggott@Compenidum

3

National customer base of over 300 clients

Source: 2010 COLLOQUY & DMA Social Media Study

Respondents’ Primary Social Media Objectives

ContentCoordination

Specialist

Travel, Tweets and Trends…Revisited

Key Findings from Study

What it means to you?

Facebook

Twitter

Blogging

Email

Photos & Video

Staff Participation

Usage vs. Effectiveness

Email: Relevance is Key

Who?

Where?

What?

How Many?

When?

Identify needs and interests

Create emails with personalized content

Based on Average results for top –performing emails sent by Western River Expeditions

Content Relevancy Maximizes Opens and Clicks

Email: Personalization

Email: Effective StrategiesMake email an integral part of marketingPersonalize towards 1:1 marketingAutomate to ensure better timing

But where do we get enough relevant content to be this personal?

Blog: Effective Strategies

Blogs provide permanence, searchability, and simple content creation

Only 20% of your guests’ experience happens on

the trip itself.

20% Trip Experience40% Anticipation40% “Echo” after Trip

Source: Myriad Marketing

Engage guests via

social media

Personalized, automatic

pre-travel emails

User Generated Content is key for limited budgets

“Put differently, people who are members of online social networks are not so much networking as they are broadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever."

Dunbar Circle

Automatic post trip

surveys

Generate content for testimonials on your website

Customers create content on

your blog, facebook and twitter

Average Click Through Rate of 16%

Traffic Following Reminder Email

Add on Bonus: Customers also posted on Trip Advisor

Invite past guests to join via email

Invite customers to join an event on facebook

Post a group photo and ask guests to come tag themselves and connect with others

Contests: Like us on Facebook to win a tripSee promotional guidelines and Wildfire App

Email as Content??

Blog Only

Brandon Lake, Resmark Systems

brandon@resmarksystems.com

www.ResmarkSytems.com

@ResmarkSystems

Chris Baggott, Compendium

chris@compendium.com

www.compendium.com

@chrisbaggott

Questions?

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