| Date post: | 30-Aug-2014 |
| Category: |
Technology |
| Upload: | compendium |
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Using Email Marketing & Social Media Marketing to Drive New Customer Acquisition
Brandon LakeFounder and [email protected]
Chris BaggottCo-founder/CEOCompendium@chrisbaggott@Compenidum
3
National customer base of over 300 clients
Source: 2010 COLLOQUY & DMA Social Media Study
Respondents’ Primary Social Media Objectives
ContentCoordination
Specialist
Travel, Tweets and Trends…Revisited
Key Findings from Study
What it means to you?
Blogging
Photos & Video
Staff Participation
Usage vs. Effectiveness
Email: Relevance is Key
Who?
Where?
What?
How Many?
When?
Identify needs and interests
Create emails with personalized content
Based on Average results for top –performing emails sent by Western River Expeditions
Content Relevancy Maximizes Opens and Clicks
Email: Personalization
Email: Effective StrategiesMake email an integral part of marketingPersonalize towards 1:1 marketingAutomate to ensure better timing
But where do we get enough relevant content to be this personal?
Blog: Effective Strategies
Blogs provide permanence, searchability, and simple content creation
Only 20% of your guests’ experience happens on
the trip itself.
20% Trip Experience40% Anticipation40% “Echo” after Trip
Source: Myriad Marketing
Engage guests via
social media
Personalized, automatic
pre-travel emails
User Generated Content is key for limited budgets
“Put differently, people who are members of online social networks are not so much networking as they are broadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever."
Dunbar Circle
Automatic post trip
surveys
Generate content for testimonials on your website
Customers create content on
your blog, facebook and twitter
Average Click Through Rate of 16%
Traffic Following Reminder Email
Add on Bonus: Customers also posted on Trip Advisor
Invite past guests to join via email
Invite customers to join an event on facebook
Post a group photo and ask guests to come tag themselves and connect with others
Contests: Like us on Facebook to win a tripSee promotional guidelines and Wildfire App
Email as Content??
Blog Only
Brandon Lake, Resmark Systems
www.ResmarkSytems.com
@ResmarkSystems
Chris Baggott, Compendium
www.compendium.com
@chrisbaggott
Questions?
Thank You for Joining Us!
eec members are changing the world of email marketing. Will you join them?
Save $150 when you join the eec or renew your current membership with
discount code eecweb by May 31, 2011
Subscribe to our FREE industry newsletter: www.emailexperience.orgContact Ali Swerdlow with any questions: [email protected]
