Effective Curriculum Models for Social Media-Based Training

A Marketer’s Perspective

Azhar Azibazharazib@rawonion.com.sg

A Marketing & Communications perspective of the subject

Shift in Learning Model

“There is no reason to think that repurposing social media for education will magically make students more inspired and engaged.

What inspires and engages people about social media is the passion for their individual, personal interests, as well as the desire to stay in touch with friends.

Remove those crucial elements, and you merely have some neat new software tools that make communication faster.”

Larry Sanger, one of the co-founders of Wikipedia

Consumers as viewersProductsQualityImpressions/FrequencyTransactionsSchedule-drivenMarketer/Brand-ledPush MarketingBroadcastTraditional Media PlanningTechnology & DesignManaged PRSometimes data enabledPost-campaign trackingPrivate

Consumers as participantsExperiencesPreferenceInvolvement/InteractionEngagementsTime shifted – AnytimeConsumer-initiatedOpt-in and Pull MarketingDialogNew Media PlanningContentDigital InfluenceAlways data enabledReal-time measurementPublished

Evolving Consumer DynamicsFrom ‘good old days’ To Digital Age

Learners are active participantsExperientialPreferenceInvolvement/InteractionEngagementsTime shifted – AnytimeLearner-initiatedOpt-in and Pull (Content)DialogSocial Media MixContentDigital/Technology InfluenceAlways data enabledReal-time measurementPublished

Evolving Learning DynamicsSocial Media-based Learning

Online PersonasWho they are, what they do

Credit : Forrester

Sharing

Journaling & publishing

Narcissism

Polling

Reaching out

Backchanneling

Peer review

Resource Curating

Advocacy

CollaborationGamification

It is ALWAYS about the

CONVERSATIONS

It is ALWAYS about

CONVERSATIONS

Basic Principal

The basic idea that the ‘learning platform’ is an information space through which peoplecan communicate, but communicate in a special way: communicate by sharing their knowledge in a pool.

The idea is not just that it should be a big browsing medium. The idea is that everybody would be putting their ideas in, as well as taking them out.

Curriculum Design

Adapted from quote from Sir Timothy John "Tim" Berners-Lee, also known as "TimBL," is a British computer scientist, best known as the inventor of the World Wide Web.

Possible ModelAuthentic (teaching/learning) processes that take advantage of what teachers and their students already do in real life. They are tweeting or blogging or sharing on Facebook. Sometimes they are doing so in selective circles, but the tools are designed to be open (not closed and controlled like an LMS) and membership is open to any and all interested parties.

Control desired by educators and administrators will cripple engagement. The strength of a social tool is its use in social and informal contexts. Take those away and you have a formal and boring curriculum.

Design tasks/activities so that content, skills and/or attitudes are learnt as they engage socially. Sometimes the learning happens as they interact; sometimes it happens after.

Learners benefit by extending their network beyond ‘class and faculty’.

Gamification : Fun, clear goals, achievement oriented, strategy + creativity

Curriculum Design

Success Factors

Educators and Curriculum Designers must understand dynamics of social media and its ‘inhabitats’Participants must be ‘digital natives’Curriculum must promote or require active engagement – sharing, collaborationParticipants must see benefit of extended networkingCulture of peer review, incl feedback, comments

Curriculum Design

Conversation Prism 4.0

“PickYourPoison”

Azhar Azibazharazib@rawonion.com.sg