Effective use of Social Media During an Emergency · Effective use of Social Media During an...

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Health and Wellness for all Arizonans

azdhs.gov

Effective use of Social Media During an Emergency

National Public Health Information Coalition

September 23, 2013

http://www.azdhs.gov/

http://www.twitter.com/azdhs

http://www.facebook.com/pages/Phoenix-AZ/Arizona-Department-of-Health-Services/114962494972

http://www.youtube.com/azdhs

http://directorsblog.health.azdhs.gov/

http://www.linkedin.com/company/arizona-department-of-health-services

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Social Media Roots

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Social Media

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Start with Structure

Chief Information

Officer

Communication Office

New Media Team

Programs

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One IdentityAZDHS

Twitter 6,343 FollowersFacebook 2,880 FansYou Tube Almost 5 million viewsPinterest 13 boards, about 240 pinsBlogs 3 blogs

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Arizona Emergencies

• Fires

• Heat

• Drought

• Dust Storms

• Valley Fever

• Flooding

• West Nile

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Social Campaign for Heat• Long-term & Repetitive Messaging

– Offering health and safety solutions

– Reminding people to be Sunwise and hydrated

– Keeping kids, older adults and pets out of hot cars

• Agency Water drive

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Social Campaign for Heat

Heat alerts

& warnings

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• Use all forms of messaging

-Facebook, Twitter, YouTube

Pinterest, Blog

• Be creative

-vary the messaging

• Always include a “Call to Action”

• Keep up the messaging

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Social Campaign for Rapid Threats

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Social Campaign for Rapid Threats

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• Preparation

– Build Audience

– Prepare Messages

• Repetitive

– Unique

– Various resources

• Responsive

– Thank those who share & retweet

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Laura Oxley

Arizona Department of Health Services

Communication Director

602-228-7905

laura.oxley@azdhs.gov

Effective use of Social Media During an Emergency · Effective use of Social Media During an...

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