EIP-AGRI Seminar‘Promoting creativity and

learning through agricultural knowledge systems and interactive innovation’

3-4 December 2015Dublin, Ireland

All information of the workshopavailable on www.eip-agri.eu

at the event webpage

http://ec.europa.eu/eip/agriculture/node/1336

Innovative agricultural media:

www.mykuhtube.de

Amos Venema, 04.12.2015

Story-teller: Amos Venemawww.milchhof-venema.de

Amos Venema, 04.12.2015

1. Our Dairyfarm

2. What is My KuhTube?

3. When, why and how did we start!

4. Success?

5. Conclusion

Amos Venema, 04.12.2015

1. Our dairyfarm

• 113 ha (60 ha own: 8,00 ha corn, 105 ha grassland)

• 61 ha contractual nature conservation (naturepreserve/FFH)

• 35 ha water protection area

• Family worker: 2,3 ca. 620000 kg milk/familyworker

• Milk yield 2015/2016: 1,45 Mio. kg

• milk/ha: ca. 12000 kg

• cows: 170 HF (yield/cow: 8500 kg, 4,15 % fett and3,35 % protein) 380 Tage

Amos Venema, 04.12.2015

2. What is MyKuhTube?

Amos Venema, 04.12.2015

My KuhTube© PR Konzept

© Landesvereinigung der Milchwirtschaft Niedersachsen e.V. / creativteam communications GmbH

Amos Venema, 04.12.2015

3. When, why and how did we start?

Amos Venema, 04.12.2015

• > 500 times in print media

• > 20 TV reports (2 live shows)

• > 30 reports on the radio

• > 610.000 clicks on YouTube

• > 150.000 Clicks for “Amos aus Ostfriesland“

• > 350.000 clicks on www.mykuhtube.de, (over250.000 returning visitors)

• Presentations on all major consumer and

farm shows in Germany

4. Success

Amos Venema, 04.12.2015

5. conclusion

• We show the consumer; how we live with, for

and from the cows

• We are the experts -

and not peta or other NGOs

• The urban people have to learn more about

the rural culture and sustianable dairyfarms

• www.mykuhtube.de is a big success

Amos Venema, 04.12.2015

Only positive news, emotions and means can

convince the consumer to buy our products!

„He is my boss, but always remenber: we pay the bills!“

Contact:

Amos Venema

Milchhof Venema

Jemgumgeise 4

D 26844 Jemgum

Tel.: +49 49 58 / 910596

www.milchhof-venema.de

info@milchhof-venema.de