Post on 15-Jan-2015
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@MarketingCube
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Oracle Marketing CloudEloqua 10 Summer Release June/July 2014.
A presentation delivered in Sydney, Australia on Thursday 7th August, 2014
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Tonight’s Agenda
• Template Design and Management• Improved Editing and Previewing• Content and Campaigns• Unified Marketing Calendar - Oracle Content Marketing• Marketing Operations Centre• Storing Contacts with No Email Address• Integration to Drive Campaigns• Activity Tracking• Profiler Interface Enhancement
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Template Design & Management
Greater control over email templates, their administration and the ability to edit them by end-users.
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Template Design & Management
• Control branding with the new template capabilities. Create emails with lockable sections and enable editable sections.
• Ability to upload and modify emails and landing pages created outside of Eloqua.
• Propagate changes to all emails using the same
template.
Other design updates:• automatic resizing of
overlapping components.• images and other elements
resizing, sit outside editing areas.
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This is cool because…
✓ You can ensure brand guidelines are followed.
✓ It suits marketers in multiple locations/varying skill levels.
✓ Of the ease of use and consistency of user experience.
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Improved Editing & Previewing
This feature is activated by logging a Service Request with
My Oracle Support.
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Improved Editing & Previewing
• Upload & modify Emails & Landing Pages which were created outside of Eloqua i.e. Adobe.
• You now have the ability to edit using HTML or the Eloqua Editor.
• Make inline visual edits to assets, which can be modified via live preview or HTML source.
• BETA: Mobile preview shows content on a standard 960x640 screen.
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This is cool because…
✓ Gives designers full HTML control and non-technical users ease of editing.
✓ Great for different skill sets: designers full HTML and non technical users.
✓ Mobile benefits - coming in Sep/Oct 2014
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Content & Campaigns
New Simple Email Campaigns uses a wizard to quickly send a single email
to a single segment in 5 minutes.
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Content & Campaigns
• AppCloud Content - Personalised Content: Embed content in emails and landing pages from external sources (RSS feeds, recommendation engines).
• Campaign Review & Approval Efficiency: Create approval workflows to review campaigns before launch.
• Simple Email Campaigns: Send a simple batch email and monitor performance without a workflow. (one-time emails such as newsletters, announcements.
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This is cool because…
✓ Rapid and simple campaign sends.
✓ Enhanced integrity around campaign approvals prior to campaign launch.
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Unified Marketing Calendar - Oracle Content Marketing
Greater insight for the Marketing Team as they work jointly on a range
of Campaigns across multiple channels.
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Unified Marketing Calendar
• To include all Eloqua activity (Not SRM/Responsys).
• Greater visibility of activity: Shows emails scheduled for a certain date and time, draft emails/campaigns.
• Efficiently manage tasks through a multiple approval workflow feature: improved role-based access features and commenting on assets for collaboration.
• Manage across business units: manage multiple workflows, projects personas or content.
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This is cool because…
✓ It is a visual take on upcoming campaigns via a Calendar format in Eloqua.
✓ It’s perfect for management of larger or enterprise size marketing departments.
✓ It combines functionality from Oracle Content Marketing
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Marketing Operations Centre
One place for the Eloqua Administrator to see that everything
is as it should be.
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Marketing Operations Centre
• Eloqua dashboard reflecting key service instrumentation, monitoring and alerting.
• Actionable view of logs and messages (lead scoring, bulk API usage).
• Enable/disable Eloqua related services to allow
for maintenance, testing, etc.
• Accessible via the SETTINGS object:
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@MarketingCube
This is cool because…
✓ More control over key Eloqua functions.
✓ Greater visibility for the Eloqua Administrator.
✓ An extension of www.trust.eloqua.com
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Storing Contacts with no
Email Address
This feature is activated by logging a Service Request with
My Oracle Support
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Storing Contacts with no Email Address
• Store contacts without an email address.
• A Service Request must be logged with My Oracle Support to activate this feature.
• Configuration is required - documentation is available on Topliners.
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This is cool because…
✓ It’s great for directing contacts to non-email related activity, e.g. Direct Mail, SMS, Social, Events and Online.
✓ It uniquely matches contacts on the CRM ID.
✓ Eloqua & your CRM can be a one-for-one match.
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Integration to Drive Campaigns
Start using Big Data and the insight it brings to drive aspects of
your campaigns.
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Integration to Drive Campaigns
• New Appcloud Developer Framework - makes building apps even easier.
• AppCloud Actions - Trigger ‘actions' in external systems from a campaign step. Automate processes outside of Eloqua in the campaign flow. (e.g. Send SMS, send print mail, register for webinar).
• AppCloud Audiences - External systems to push contacts into your campaign, embed steps in the Campaign Canvas.
• AppCloud Decisions - Control campaign flow using data in external systems. Data to define branching logic in campaigns.
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This is cool because…
✓ It enables marketers to leverage the Digital Marketing Ecosystem.
✓ You can send a printed mail and drive people to an online registration page for a webinar.
✓ Contacts who attend an event or make a purchase can be pushed into a Campaign.
✓ It enables decisions based on social activity, video engagement, purchase history and more.
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Enhanced Activity Tracking
This feature is currently in BETA release only and is
available by logging a Service Request with
My Oracle Support
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Do you know what I’m doing?
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Enhanced Activity Tracking
• Third party cookies can be blocked by default. Up to 40% are deleted or blocked.
• Improve digital body language by adding tracking scripts to your web page to enable first-party cookies. (now supported).
• Mobile web visits (Sep/Oct) secure web pages, non-branded links.
• Limitations: Not possible to track digital body language across multiple domains (e.g. oracle.com. eloqua.com)
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This is cool because…
✓ It delivers improved activity tracking.
✓ With greater insight you can personalise more of your campaigns.
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Profiler Interface Enhancement
More information to help Sales & Service gain greater insight into the
Digital Body Language of your prospects & customers.
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Profiler Interface Enhancement
• More details captured, including: Email address, photo (pulled in via Gravatar or Twitter handle),lead score, external activity (social, video).
• Ability to see contact’s activity in graph view by custom dates.
• Provides insight into behaviour for a specific time period.
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@MarketingCube
This is cool because…
✓ It helps drive Sales & Marketing alignment.
✓ It’s a simpler/more visual - familiar stream view.
✓ As you increase your content marketing - scores & external activity (social/video) can be included.
✓ You can search on specific activities.
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In Summary
• Template Design and Management• Improved Editing and Previewing• Content and Campaigns• Unified Marketing Calendar - Oracle Content
Marketing• Marketing Operations Centre• Storing Contacts with No Email Address• Integration to Drive Campaigns• Activity Tracking• Profiler Interface Enhancement
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Q&A
Marketing Cube Pty LtdLevel 3, 85 William Street, Darlinghurst, NSW, 2010Australia
Ph: 02 8244 0007www.marketingcube.com.au
@MarketingCube
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