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Eloqua Expert Services

Thomas Reyto Managing Principal Consultant Oracle Marketing Cloud, Digital Services November 3rd, 2014

Oracle Confidential – Internal/Restricted/Highly Restricted

Overview

Thomas Reyto Managing Principal Consultant, EMEA Eloqua Expert, Oracle Marketing Cloud

Oracle Confidential – Internal/Restricted/Highly Restricted 2

• Started with Eloqua / Oracle in April 2011 • Recently relocated from Toronto, Canada to London to

build the EMEA Eloqua Expert Service and Expert Team • Extensive project and client experience, recently

including: • Symantec; HomeAway; HSBC; Thomson Reuters;

UBM; Avaya; Philips; MLSE • Contact Details:

• Email – thomas.reyto@oracle.com • Tel: + 442075626710

Program Agenda

Eloqua Expert Service Overview

Eloqua Expert SKUs

Helpful Resources

Where we are and what’s next…

Eloqua Expert – The North American Story

• Eloqua Expert started in North America over 2 years ago and has experienced incredible success and growth. We have services over 350 logos to date.

• The Service provides great value to clients of all sizes • Provides the strategic, education/training, configuration and technical services

that enables our customers to succeed at modern marketing • Incredible retention numbers, helping our client succeed

Eloqua Expert

Advisory & Best Practice

Training &

Education

Configuration

& Technical

Post Implementation Service

Eloqua Expert Services include:

Configuration & Technical Working as an

extension of the client team to assist

with functional execution

Examples of work: • Configure email templates, forms and landing pages • Design, configure and optimize nurture programs • Design, configure and optimize Lead Scoring • Design, configure and optimize campaign and program workflows • Design and configuring data standardization programs • Configure Cloud Connectors • Optimize CRM integrations and lead management processes

Training & Education

Augmenting our clients’ skillset to

support enablement and adoption

Examples of work: • How to optimize segmentation and enhance ‘right message at right

time’ strategy • How to create reports – extending Insights with Analyzer • How to run A/B Split testing scenarios • How to implement Dynamic Content design to create more

targeted messaging • How to Troubleshoot Your CRM Integration

Advisory & Best Practice

Providing best practice approach to marketing operations

and practices

Examples of work: • System audits and health checks • Improve reporting & trends in benchmark metrics • Improving email deliverability • Sales enablement adoption • Campaign optimization strategies • Buyers Journey, content Mapping and persona • Strategic analysis and development of workflows and processes

based on best practices • Strengthen your demand center to successfully govern and roll out

Marketing Automation within the organization

Experience Counts The Typical Profile of an Expert Consultant

• Extensive experience in cutting edge digital marketing

• Previous success and experience in leveraging Marketing Automation as a consultant or client

• Proficient and Certified Eloqua User

• Experienced at working with all levels of the organization in demonstrating success in the tool

• Understands and listens to the pulse of the modern marketer – is active in the marketing community

• Is a champion and advocate of the Oracle Marketing Cloud

What we don’t do

• Create content or creative

• Create or edit any HTML, JavaScript, CSS, or images

• API development, design, maintenance

• Custom (non Eloqua) report creation

• CRM development or management

• Send email campaigns (hitting "send" button) or activate programs that are designed to send email

• We currently provide the service in English (this will change in 2015)

Expert Services SKUs There is no need for SOWs

Hours Per Week Initial Term (Minimum)

Part # Cost

Expert Concierge 15 3 Months B74201 €35,500

Expert (Standard) 3 3 Months B74200 €7,100

Notes: • Unused hours can not be carried over to following week • Minimum three month commitment • Renewal terms available in increments of 3 months

Eloqua Expert – The EMEA Story

• Eloqua Expert EMEA is currently servicing 3 EMEA based clients • We are growing! Open head count, offers out to two candidates

Helpful Resources

• Eloqua Expert Data Sheet

• See Eloqua Professional Services SKU descriptions

• Let me help you

– Always happy to meet with prospects and current clients to support you with the discussion

Questions

Questions?

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