Hello!I am Farhad Beheshti

Account Manager @Anetworkf.beheshti@anetwork.ir

Email Marketing

The first Email was sent in 1971 by Ray Tomlinson

4.3 BillionEmail accounts

122,500,453,020Emails are sent every day

‘’Email marketing is directly marketing a commercial message to a group of people tobuild LOYALTY, TRUST, or BRAND AWARNESS

CONTENT IS KING

WHY EMAIL MARKETING?

WHY EMAIL MARKETING?

80% of content marketers use email marketing

55% of companies generate more than 10 percent of sales from Email

42% of businesses say email is one of their most effective lead generation channels

88% of marketers say email marketing is bringing them a positive ROI

Email has larger reach

who is online has an active email address

Email delivers your message

90% Email gets delivered to the intended recipient’s inbox

0nly 2% of your Facebook fans see your posts

Email has higher ROI

Email drives conversionsaverage click-through rate of an email campaign is

around 3%average click-through rate from a tweet is

around 0.5%

6x

Reason #1

Low open and response rates will yield crappy results and hurt your reputation

2 problems with buying an Email list

Reason #2

You’re doing wrong

#STOPSPAM

BULID YOUR LIST

Signup form

Signup form

In article links

Website pop-up

CPC and display campaign

CSR campaigns

PERFECT EMAIL MARKETING

Don’t Know What to Write in Your Emails?

Promote the benefits of your product.

Share a case study.

Ask for feedback.

.

1.Subject Line2.Sender Name3.Images Within4.Email Copy5.Call to Action

Subject line

the most important factor for users to open an email

41-50 characters are the most popular among marketers

61-70 charactersdeliver the highest read rates

CuriosityUrgency

ExclusivityTesting Different Subject Lines

Often, businesses use the company name, brand name, product name, name of a person,

Sender name

- The first email lacks any information about the brand name.. The email gives little encouragement to users to open it.

Images Within Email

Number of Images

Using Alt Tags

Using Different File Formats for

Images

Emaill copy

- Write Scannable Copy

- Use Headlines

- Avoid Spammy Words

- Clearly State The Benefits

Call to action

-Minimize Number of CTAs

-Make the CTA Visible

45% of Email messages are opened in mobile devices

45%

And tables to compare data

Personalization

Segmenting Your Subscribers

What to send to people who opened specific messages

Why to send based on who clicked certain links

What to send to subscribers who haven’t responded to ANY recent message

What to give people who provided contact preferences at sign Up

Tools

SalesClicksOpens

Unsubscribesconversion rate

Thanks!f.beheshti@anetwork.ir