Post on 14-Sep-2014
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Email Marketing Drive Traffic to Ensure Business Success
Email Marketing – Diving Deep
E-mail Marketing is the wave of the future. Fast and cost-effective, e-mail should just become an important part of your integrated marketing and media plan
Why the Craze? Email Marketing serves Up !
o Critical Mass – reaches 93% of internet users
o Lower Costs – 1/10 the cost per
Communication
o Relationship Builder – 80%
of
o Response Rates – 10X greater than Direct
visitor never return
Nothing works better than Email Marketing to create and maintain positive business brand experienceBy 2013 end the US email volume will near 890billion messages!
Cracking Up the Process Ingredients for a Perfect Recipe !
o It is Measurable, we can Track
o Ensure data Integrity
o We can Accelerate Response
o Speedy Medium
o Build profiles over time
Jamming Routes – Upcoming Challengeso New Communication channels
o Deliverability based on engagement
o Spam filters that are getting better and
better
o ISPs facilitate inbox management
o Portable inboxes o Inbox Overload
Measuring – ‘Deluge’
Does that mean Email is dead?
No !
o 58% of people start their
online
from 37.4% to 41.6% of US
mobile
o Dominance of email activity on
o Subscribers spend more .
mobile devices increased
Internet time.
day by Reading emails .
B2B OpinionOn Lead Quality &Quantity
Email Marketing Metamorphosis
Email Success – Measuring Factors
o Unique open rate
click through)
o Click through rate
o Unsubscribe rate
(Can separate HTML vs. plaintext
o Total open rate
o Conversion rate
o Bounce rate
Still, Why People Unsubscribe ?
But Email Marketing rules – a shooting Star
o 65% of marketers allocate less
than
o 27% allocate between 26%- 50% of their
25% of their budget to Email marketing
Budget to email
The Popular Gem – Mobile Mails
Around 234 million Americans age 13
andother used mobile devices for the threemonth average period ending in April
2012 according to comscore.com
Also 107 million people owned Smartphone's during the same
periodup by 6% from January
The Best Practices – Optimizing Time to Send Best Content
Email Marketing – An Invaluable Asset
Marketing shall still be relevant .
In another 5 years, 47% agree that Email
Giving to its credit, thistraditional form of marketing will, still not lose its charm while fighting hard with the wild
incomingof x-gen digital channels.
Mailing List Provider - Thomson Data is one of the
fastest growing list providers with an extensive
database, which serves all the major industries across the globe .
THANK YOU