EMBARQ India Rickshaw Rising Workshop - sue zielinski

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Susan Zielinski, SMART, University of Michigan. February 10, 2012, Mumbai. Occasion: Rickshaw Rising (EMBARQ)

1. CONNECTING THE DOTS(to provide good transport for the user)

2. MOVING MONEY (new business, innovation, access, jobs)

3. MOVING MINDS(new way of looking at transport & cities)

FROM POOR COUSIN TO FAVOURITE UNCLEENTREPRENEURSHIP EXPERIENCES & Learning Opportunities (Aerial View)

YOUR FIRST THOUGHT : What is the greatest benefit /

advantage of auto rickshaws in cities / in the transport system?

AUTO RICKSHAW MISSING LINK:

- more with less – enhances existing system

- nimble & adaptable & responsive

- affordable, serves urban poor

- creates jobs

- other?

LEARNINGS

CONNECTING THE DOTS

Seamless Whole systems Opportunities: Service Product Technology Design Policy

Rickshaws NB Part of whole system – floating all boats – not just feeder

MOVING MONEY

Auto Rickshaw Sweetspot: Nimble Combination of Service and IT (wayfind, fare pay, traffic manage, security)

Emerging Industry Cluster – financing all boats

Job creation – improve quality of employment / self-sufficiency

MOVING MINDS

New language (not last mile/feeder – important role)New perception of value

Policy barriers to be overcome (decision makers minds)Telling a new positive story, new research to help this

Counter Isolation – we are not alone – strength in numbers – local & global networks

Public Private Innovation

LIVING LABS:BangaloreBeijingCape TownChennaiCochinDetroit RegionFairfaxLos AngelesManilaMexico CityMysticPasadenaPortlandSeattleShanghaiWashington DCLisbon / Coimbra / Portoetc…Connecting the Dots; Moving Money; Moving MindsRESEARCH, EDUCATION, TECH TRANSFER: ACCELERATE IMPLEMENTATION

PARTNERS & SPONSORS:

National Science FoundationCenter for South Asian StudiesTransportation Research Board

Rockefeller FoundationMott Foundation

FIA FoundationAlcoa Foundation

Ford Motor (redefining)

US Environmental Protection Agency

Cisco SystemsIBM

Federal Highway AdministrationU.S. Department of Education

CEO’s for CitiesCity Connect Chennai

Confederation of Indian Industry etc…

Why DID the chicken Cross the Road?

GAME CHANGE: SEAMLESSLY CONNECTED OPTIONSLEAPFROG: Straight to Next Generation Whole Systems Design & Build

- spatial connectivity supported by Services, Technologies and PPI

NEW MOBILITY GRID: More Choices, More Connected

The Next Infrastructure; The Next Industry Cluster

BELLY OF THE BEAST ---- Transportation = Cars

(everything else is extra, hardly even seen)

… as Thomas Friedman might say …

TRANSPORTATION IS FLAT

OPEN SOURCE, MULTI-MODAL, MULTI-SERVICE, IT ENHANCED USER FOCUSED, SOCIALLY EQUITABLE, AESTHETIC LIVABLE WHOLE SYSTEMS TRANSPORTATION

TRANSLATION: More Choices; More Connected Choices (New Mobility)

EMERGING GLOBAL NEW MOBILITY INDUSTRY TO SUPPLY ITThe current value of New Mobility markets can be measured in the billions of dollars.”Building a New Mobility Industry Cluster in the the Toronto Region” (MTE & ICF)

Auto Rickshaws, Not Just the Last Mile, Not Just the Feeder

A heart? A lung? Pituitary gland? Your choice

What is better? What is the silver bullet?

I only use my heart I’m too rich and powerful to use my capillaries

VEOLIA Video

CONTEXT: URBANIZATION

From 50% - 2/3 by 2025; 81% in US; 90 % world economyComing years: At least 35 cities more than 10 million

RESULT:Almost all transport has at least an urban component

DRIVERS

BRT went viral --

worldwide

More than 83Over 40 in North America alone

ZIPCAR: Wheels When You Need Them

FRACTIONAL USE: AUTO RICKSHAWS, TAXIS & COMMUNAL CABS, INTERMEDIATE VEHICLES, CARSHARE, BIKE SHARE,

SOCIAL NETWORKING, SLUGGING

services

new technology

wayfinding; shared use; fare payment; traffic management; security etc.

Design & new infrastructure

New modes / modal enhancements

moving peoplemoving goodsmoving less

CONNECTIVITY/OPTIMIZATION IS THE NEW SILVER BULLET

GAME CHANGE: SEAMLESSLY CONNECTED OPTIONSLEAPFROG: Straight to Next Generation Whole Systems Design & Build

- spatial connectivity supported by New Technologies and PPI

NEW MOBILITY GRID: More Choices, More Connected

The Next Infrastructure; The Next Industry Cluster

CONNECTIVITY/OPTIMIZATION

• spatial *

CONNECTIVITY / OPTIMIZATION (both energy & time)

• spatial / physical

• service (use vs. own)

• technological (wayfind; fare pay; traffic manage; security)

• economic (revitalize; save $; create jobs; boost business)

• institutional & policy (public private innovation)

• cultural / psychological (moving minds)

ROLLING OUT THE GRID: 4 STEPS(public-private innovation)

1. CONVENING – The Crucial & Often Under-Rated First Step(not just the usual suspects – public private innovation

2. MAPPING – An Engaging and Tangible Catalyst for Action

3. PILOTING & ROLL-OUT – Start with Hologram for Wider Spread Roll-Out

4. MOVING MINDS – Speak a new language (Rumi, Philip K. Dick)

5. NETWORK (SMART network – “twinning” for shared genius)

CONVENING

MAPPING

and

PILOTING

Washington, DC

Ann Arbor, Michigan

CHENNAI:Linking design, value capture, cycles, auto

rickshaws, pedestrians, local business & new

technologies (e.g. Mapunity, Cisco, Ashok, thru CII)

Links train, metro, bus, ferry, auto, taxi, parking, 2 wheelers & cycles Linked to commercial, entertainment, tourism, lifestyle 70% of people need not enter city (larger hubs gateways to grid of smaller hubs) Transform economy & lifestyle Sustainable – supported by real estate elements

COCHIN (quiet leapfrog)

Mexico City

CAPE TOWN – entrepreneurial ventures, way-finding, workplaces, public-private innovation, moving minds

Moving Minds

Did Philip K. Dick predict or shape the future?

SYSTEM OF SYSTEMS: CHANGES THE GAME

Connects Mode Service Product Technology Design

Door to Door (feeds trunk, focused on user)

Scalable / incremental / ALL YESES / induces demand

For all shapes & sizes of communities & regions

Short term / long term (not land use / policy dependent)

Appealing (design, cool status) & Safe & Equitable

Resilient & Robust (to climate / geopolitical challenges)

Business, Innovation, Job Opportunities (New Mobility Industry Cluster Multi-Billion $)

NEW MOBILITY ECONOMIC BENEFITS

Saves Money

Creates Jobs

Boosts Business

Revitalizes Local Economy

NEW MOBILITYINDUSTRY

REAL ESTATECONSTRUCTION,

PLANNING &OPERATIONS

GOODS MOVEMENT& SUPPLY CHAINMANAGEMENT

TELECOMMUNICATIONS& WIRELESS

E- BUSINESS& NEW MEDIA

CLEAN ENERGY

TRANSPORTATIONEQUIPMENT

INFORMATIONTECHNOLOGY

TOURISM& RETAIL

FINANCIAL SERVICES,BAN KING &INVESTMENT

TRANSPORTATIONOPERATIONS& SERVICES

GEOMATICS

INTELLIGENTTRANSPORTATION

SYSTEMS

TODAY

What are some examples of successful scalable ventures?

What are some new business models?

What technologies can help us?

What research can help us?

What policies can help us?

What friends / networks (locally & globally) can help us?

LEARNINGS

CONNECTING THE DOTS

Seamless Whole systems Opportunities: Service Product Technology Design Policy

Rickshaws NB Part of whole system – floating all boats – not just feeder

MOVING MONEY

Auto Rickshaw Sweetspot: Nimble Combination of Service and IT (wayfind, fare pay, traffic manage, security)

Emerging Industry Cluster

Job creation – improve quality of employment / self-sufficiency

MOVING MINDS

New language (not last mile/feeder – important role)New perception of value

Policy barriers to be overcome (decision makers minds)Telling a new positive story, new research to help this

Isolation – we are not alone – local & global networksPublic Private Innovation

SMART CONNECTIONS:

• http://um-smart.org/blog or email me susanz@umich.edu

• Living Labs (in pilot communities & regions) & NETWORK

• Primer (Connecting & Transforming)

• Global Learning Community (education & capacity building)

• SMART Exchange collaborative tool -- smartumich.ning.com

• Business network

• Research collaborative

• Regular gatherings / summits of the “systems” network