Embracing & Implementing Social Media

Veronica SteeleSocial Media Manager, Concordia-Irvine

@VSteeleTweet

July, 22 2014

Your Presenter

Veronica Steele ‘06, MBA ‘13Social Media Manager / CRM Analyst

@VSteeleTweet

www.linkedin.com/in/vsteelelinked

@VsteeleTweet #HobsonsU14

Agenda

2/3 of high school students use social media

to research colleges

1/3 of those students use social media to help

decide where to enroll

Millennials are 80% more likely to like a brand that

uses social media

50% of people say they hear about news on social media before it’s published

anywhere official.

Embracing: Social Media is Many

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Creating a Social Campus

Implementing: Best Practices

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Creating a Policy / Playbook

Training

Best Practices

Problem

Social Media Environment in Higher Ed

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Solution

Community Managers

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Where to Begin

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Training

Social

Media

101

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SWOT

Monitoringand

Listening

Don’ts of Social Media

Policy vs. Playbook

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1. Brand Management

2. Risk Management

3. Crisis Management

Firm Standards

Legal

“How To”

FAQ

Best Practices

Best Practice #1

Formulate a Strategy

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Best Practice #2

Know Where to Find Resources

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Best Practice #3

Get an Executive Champion

Your Advocate

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Best Practice #4

Build an Army

I am ready

Can’t Wait

Yay!I

Tweet!

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Best Practice #5

Engage

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Wrap Up

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Questions

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