How Mass Media is Embracing Social Media

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

Mass Media Used to Control All the News

1950-2008

The Internet Ushered in « Citizen Journalism »

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

At first, Mainstream Media (‘MSM’) Revolted

“Snobs v. Slobs”

Bill O’Reilly

Bloggers Arianna Huffington and Andrew Sullivan

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

Who Could Replace the Fifth Estate?

Quotes from Richard Laermer - Oh My Blog! What’s the Big Deal…, 6/14/08

“Curmudgeons vs. Whippersnappers”

Garrison Keillor

Perez Hilton

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

MSM was Conflicted

It’s our Content dammit!

They had always sold their content

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

We don’t care!

To the Consumer, News is News

Where we read your Content

… or where we view it

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

MSM had a Traditional Business Model

We pay our journalists

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

that was Being Upended by New Media

We blog to become the new media brand names

Bloggers Robert Scoble and Michael Arrington And our properties

become valuable

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

The Newspaper Business Model is Failing

We can’t pay our journalists

any more

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

We’re being Disintermediated as the Content Source

Twitterposter - listing famous Bloggers & Twitterers

MSM Faced Reality

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

But we still own killer brand names

We should be in the Content Distribution Business

To manage the mass of Content Sources

MSM Epiphany

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

MSM Reluctantly Embraces the Social Media

First, they allowed readers to comment

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

MSM Pushes User Generated Content (‘UGC’)

Blog networks, Twitter feeds

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

MSM Actively Shares its Content

MSM recognizes social media as partner, not enemy

Message - Syndicate our stuff

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

MSM Builds their Community around Readers

They’re providing readers their own blogs

More UGC

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

New York Times creates Twitter channels

MSM sees Twitter as New Broadcast Media

Follow nyt_politics for breaking election news

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

SF Chronicle Sports Twitter follows others

Channels Provide Twitterers MSM Visibility

MSM promotes Twitterers. Get

MSM to follow you

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

MSM Needs Content - Fill That Need

Impact as MSM Opens to Social Media

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

MSM Needs Content - Fill That Need

Impact as MSM Opens to Social Media

Develop a blog

Develop a Twitter presence

Participate in social networks

MSM believes you’re an authority

MSM will follow you

MSM will find you

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

MSM Needs Content - Fill That Need

Impact as MSM Opens to Social Media

Benefits

Micro-celebrity

Visibility to MSM audience

Media influence

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

Social Media and Mass Media become one

Mass Media

Mass Media Social Media

Social Media

Predictions

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

Social Media integrated into Enterprise Systems

LinkedIn is essentially a CRM system that users

update themselves

Today’s CRM Systems are too manual

Predictions

The Social Media Infiltrates All Media

Industry

Social Media

Mass Media

Music

Determines what is good

Mass Media reports on what is good

Films

As Taste Arbiter

Conclusion

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

The Social Media Infiltrates All Media

Politics

Campaigns leverage social networks

Mass Media interprets with pundits

To mobilize the masses

Conclusion

Industry

Social Media

Mass Media

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

The Social Media Infiltrates All Media

Conclusion

Real Estate

Determines who is the expert

Mass Media drives traffic to experts

Local business

Blogs

To filter out the best

Industry

Social Media

Mass Media

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

Social media is a wide open window that can position you in the mass media of the future. It’s a no brainer for anyone who aspires to be famous in one way or another.

Conclusion

TRANSPARENT REAL ESTATEHow Mass Media is Embracing Social Media

My Social Media

I invite you to join me

Thank you!

--Pat Kitano

Transparent Real Estate : How to Become an Online Authority

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