Post on 22-Oct-2014
description
transcript
YOUR INDUSTRY
*NOTE: CLEARLY NOT DRAWN TO SCALE
YOUR INDUSTRY
*NOTE: CLEARLY NOT DRAWN TO SCALE
YOUR COMPANY
YOUR INDUSTRY
*NOTE: CLEARLY NOT DRAWN TO SCALE
YOUR COMPANY
THE REST OF THE WORLD
For you, from Amy Rae.
Global Creative Director, Hyper Island.
@elucidateAMY
STRATEGY & TECHNOLOGY
STRATEGY TECHNOLOGY
STRATEGY * TECHNOLOGY
WRITING A STRATEGY
WHAT DOES STRATEGY MEAN TO YOU?
INDIVIDUAL REFLECTION
Put simply, good strategies...GOOD STRATEGY BAD STRATEGY, RICHARD RUMELT
8
1) DISCOVER THE CRITICAL FACTORS IN A SITUATION
2) COORDINATE ACTION TO DEAL WITH THOSE FACTORS
A strategy template:
This linear strategy repeats every few years, most commonly 5.
THE CHALLE
NGE
THE CHALLE
NGE
THE CHALLE
NGE
THE CHALLE
NGE
THE CHALLE
NGE
CHALLENGE CONTEXT POSITION TACTICS MEASURE REPORT ITERATE
A GOOD FOUNDATION,
BUT NOT ENOUGH.
THE WORLD IS MOVING TOO QUICKLY FOR A
FIVE-YEAR PLAN ALONE.
The truth of 2012:
KODAK VS DIGITALCLASSIFIEDS VS CRAIGSLISTBLOCKBUSTER VS NETFLIX
TOMTOM VS IPHONEKRUPPS VS KUERIG
...12 YEARS
...10 YEARS...7 YEARS...3 YEARS
...??
This isn’t new, but it ’s important.
SINCE 1937, THE LIFESPAN OF COMPANIES ON THE S&P 500 DECREASED BY 60 YEARS.*
*R. FOSTER, YALE UNIVERSITY
“CREATIVE DESTRUCTION”JOSEPH SCHUMPETER
EMBRACE THE PIVOT:AN ESSENTIAL PART OF
START-UP PLANNING.
NOKIA
1865: MANUFACTURING PAPER1868: HYDROPOWER PRODUCTION1898: RUBBER MANUFACTURING1902: ELECTRICITY GENERATION1912: CABLING1960: GENERAL ELECTRONICS1981: CELL PHONES 1990: CUT NON-ELECTRONIC INVESTMENTS2008: “INTERNET BUSINESS” ??? ...
DUPONT
1802: GUNPOWDER1912: CELLULOSE CHEMISTRY, POLYMERS1914: AUTOMOTIVE (GM)1902: MATERIALS SCIENCE1928: NEOPRENE, TEFLON1941: MILITARY MANUFACTURING1950: LYCRA, MYLAR, SPACE PROGRAM 1981: OIL: CONOCO1999: SOLD OFF CONOCO2004: SOLD OFF TEXTILE BUSINESSES2011: BOUGHT BIOTECH COMPANY DANISCO
DUPONT
1802: GUNPOWDER1912: CELLULOSE CHEMISTRY, POLYMERS1914: AUTOMOTIVE (GM)1902: MATERIALS SCIENCE1928: NEOPRENE, TEFLON1941: MILITARY MANUFACTURING1950: LYCRA, MYLAR, SPACE PROGRAM 1981: OIL: CONOCO1999: SOLD OFF CONOCO2004: SOLD OFF TEXTILE BUSINESSES2011: BOUGHT BIOTECH COMPANY DANISCO
IN 2010:
$2 BILLION/ YR RESEARCH BUDGET
MANDATE THAT 30% OF REVENUE COME FROM PRODUCTS CREATED IN
THE PREVIOUS FOUR YEARS.
Technology is at the heart of this change.
A CHANGING TECHNOLOGICAL
LANDSCAPE =PIVOT OR DIE.
THE CRUX:
22
REMEMBER MOORE’S LAW?
CH
AN
GE
TIME
BEHAVIORPOLITICSBUSINESS
TECHNOLOGY
CH
AN
GE
TIME
BEHAVIORPOLITICSBUSINESS
TECHNOLOGY
"TECHNOLOGY CHANGES EXPONENTIALLY, BUT SOCIAL,
ECONOMIC AND LEGAL SYSTEMS CHANGE INCREMENTALLY."
-LARRY DOWNES
CH
AN
GE
TIME
BEHAVIORPOLITICSBUSINESS
TECHNOLOGY
TOUCHSCREEN SMARTPHONES - 1993
TABLETS AND E-READERS - 1968
Dynabook
3-D - 1890
GPS - 1936
EVERYTHING HERE IS OLD.
IN VITRO MEAT
CONTACT LENS DISPLAYS
GENETIC TESTING
FLEXIBLE OLED DISPLAYS
GRAPHENE: THE SELF-REPAIRING ATOM
PIEZOELECTRICS
QUANTUM COMPUTING
READY FOR A CHALLENGE?
HELLO STRATEGISTS,WELCOME TO
THE BOARD ROOM
THE CHALLENGE:
A NEW TECHNOLOGY IS DISRUPTING YOUR INDUSTRY.
PRESENT A PLAN TO YOUR SHAREHOLDERS THAT USES IT
TO YOUR ADVANTAGE.
LIVE THE PIVOT.
★ SELF-ORGANIZE INTO MIXED-PROGRAM GROUPS OF 4.
★ 30 MINUTES TO PREPARE A PRESENTATION THAT ADDRESSES ONE OF THE CHALLENGES.
★ 15 MINUTES TO FIND ANOTHER GROUP AND PRESENT YOUR PLAN.
WORKSHOP INSTRUCTIONS
★ SELF-ORGANIZE INTO MIXED-PROGRAM GROUPS OF 4.
★ 30 MINUTES TO PREPARE A PLAN.
★ 15 MINUTES TO FIND ANOTHER GROUP AND PRESENT YOUR PLAN.
★ SELF-ORGANIZE INTO MIXED-PROGRAM GROUPS OF 4.
★ 30 MINUTES TO PREPARE A PLAN.
★ 15 MINUTES TO FIND ANOTHER GROUP AND PRESENT YOUR PLAN.
GREAT WORK!
NO MATTER WHAT INDUSTRY, PIVOTING
WILL KEEP YOU AHEAD OF THE CURVE.
YOU CAN’T PIVOT WITHOUT DOING
YOUR HOMEWORK.
The cold, hard truth:
MIT TECHNOLOGY REVIEWNEWSCIENTIST.COM
REDDIT.COM/R/SCIENCEREDDIT.COM/R/NANOTECHNOLOGY
YOUR TRADE PUBLICATIONSCIENTIFICAMERICAN.COMMEDICALNEWSTODAY.COM
IEEE.ORG
DIVE IN:
For you, from Amy Rae.
STRATEGY & TECHNOLOGY
Global Creative Director, Hyper Island.
@elucidateAMY