Employee Centric Enterprise Social Networks

Open up your brand

A company with connections

By 2012, over 50 percent of enterprises will use activity streams that include micro-blogging

By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal

communications for 20 percent of business users

By 2015, 25 percent of enterprises will routinely utilize social network analysis to improve

performance and productivityGartner 2010

0% 5% 10% 15% 20% 25% 30%

Knowledge Management and collaboration

Improve Employee Engagement

Improving employee feedback

Better Communication with remote workers

Making business leaders more visible

Melcrum: January 2010: Social Media inside the firewall

Benefits of Social Media for internal purposes

www.socialmediaexaminer.com

http://projects.accessatlanta.com

www.penrithmrt.org.uk

Peopleget excited when their

Passion contributes to a

Purpose

The 3 Ps of Enterprise Social Media

The key to unlocking our ambition to INCREASE

THE SIZE OF OUR BUSINESS is to unite our

colleagues worldwide with a 1 team feel and a

success mindset.

Launching our own

internal social network will help us

achieving this by

speeding up the cycles of learning, helping

foster new connections across geography and work

level and helping create

a success mindset

The Executive viewpoint

The employee viewpoint

• Connect: create my own profile and connect with colleagues around the world who share similar professional interests

• Search: for content that will help me address a challenge I’m facing or give me that extra piece of evidence to support a choice I’m making

• Contribute: by sharing my thoughts and ideas, commenting on “hot topic” discussions, uploading photos or videos

PEOPLE(Connect)

PASSION(Learn)

PURPOSE(Success)

CONNECT

SEARCH

CONTRIBUTE

Engagement TriggersMatching objectives with requirements

Mission/Strategy

User requirements

Ideas – Best Practices

D

i

s

c

u

s

s

i

o

n

s

Bringing the outside in

Engagement Factor = Relevancy x Critical Mass x Incentives

Embedding purpose and KPI in the adoption ladder

• Rely on ambassadors to drive adoption

• Give people REAL reason to contribute

• Surface top content and contributors

• Listen, Measure and Respond

Client Centric Enterprise Social Media

Your employees

Your customers

Other stakeholders

• Your social media hub to drive your conversations

• Real time conversations with all your stakeholders

• Breaking down the firewall

• Opening up your brand

• Engagement: Social media fosters real-time,

authentic conversations between employees.

• Innovation: You hear great ideas from people

and can translate them into tangible deliverables.

• Alignment: From strategy to values,

Employees are the best internal and external brand ambassadors.

Generating tangible value

Webjam enables you to create your own branded

and customisable social media environment in

which you create and share content between

customers and/or employees, grow your local

communities and use all relevant social media networks.

Contact details :marc.campman@webjam-ltd.comTwitter: marccampman

Webjam Ltdphone : +44(0)203 170 8741fax : +44(0)203 008 613148 Charlotte Street, W1T 2NS, London (UK)