Wearables and Technology

@EDS_Houston

Moderated by Deven Nongbri, VP, Digital, EdelmanHouston, TX@dnongbri

#EDSHouston@EDS_Houston

Aligning the Right Mobile Technology to Reach Your

Mobile Vision

@Captavi

Mobile approaches

CMS Plug-ins

@Captavi

Mobile approaches

Responsive Design

@Captavi

Mobile approaches

Auto-Detect Mobile Apps

@Captavi

Mobile approaches

Native Mobile Apps

@Captavi

Energy demographic and usage info

Millenials Gen X’ers Baby Boomers

Source: Emerging Workforce Trends in the U.S. Energy and Mining Industries: A Call to Action. National Academy of Sciences. 2013.

Figure 2.5. The larger turnover of retiring industry personnel to a younger workforce is under way. The graph displays the percentage of petrotechnical professionals by age category on a global basis. Sub-source: Rousset et al. (2011, Fig. 1)

@Captavi

Factors that impact mobile approachEnd user generational behavior

@Captavi

Factors that impact mobile approachEnd user generational behavior

@Captavi

Factors that impact mobile approach

2Energy industry

• “Don’t make me think”• “Can someone else do this for me?”• “I gotta get me one of those”• Late adopter segment• Generational gap • Joint-venture and subcontractor element can complicate

adoption• Workflow, workflow, workflow – don’t break the workflow

@Captavi

Strategy first, technology secondCMS Mobile

Plug-inResponsive

DesignAuto-Detect

Mobile Web AppNative Mobile App

Cost $ $$ $$ $$$

Repurpose Web Content ✔ ✔ ✔ ✔

Custom Mobile Graphics ✔ ✔

Requires Internet ✔ ✔ ✔ DL & Sync

Toggle Mobile/Full Site ✔ ✔

Auto Omnichannel ✔ ✔

App Format ✔ ✔

Mobile Location-Aware ✔ ✔

Access Phone/Camera ✔ ✔

Client/Server App Sync ✔

Complex Algorithms ✔

App Download Required ✔

Download Monetization ✔

@Captavi

Picking your mobile features

has to be based on identified value in

the field, not the office.

@Themoleskin

Identify the goals you are trying to reach

1

2

Reduce wasteWhether it’s time, money, resources or simply duplicated effort, one of the drivers of enterprise software initiatives is waste reduction.Increase return on investmentEmployee time and investment in the software are both areas that enterprise software is intended to increase the ROI.

Productivity gainsThrough reduced dependency on manual or outdated processes, duplicated efforts companies seek productivity gains.

3

For most enterprises the goals for mobile software fall in to 1 or more of these broad categories. The questions is how well do these goals map to the reality of the people using your software?

@Themoleskin

Align your goals with user reality

1

2

Your adoption will drop if it’s hard to useIf the goal of the implementation is to increase employee efficiency, the software should seek to remove as many of the roadblocks between the employee and “getting the job done”.

Largely because they will find work alternativesIf they can’t get it done with the software employees may revert to legacy methods or worse create undocumented work arounds.

@Themoleskin

Align mobile strategy to audience strategy

IT’S PORTABLE

Software on a portable device such as a

smartphone, tablet, eReader, or any other device that users can easily take with them

and use in any context.

IT’S CONTEXT DRIVEN IT’S NEEDS ORIENTED

mobility

intimacy

immediacy

location

device

useful

usable

desirable

+ +

Mobile users can find themselves in just about any imaginable location and situation. Their mobile should help them with both expected and unexpected situations and can be critical to their job.

@Themoleskin

Align to a strategic “proto-persona”

MOBILE FIRST

TECHNOLOGY

DEVOTEE

SOCIAL ANIMAL

MOBILE LIFESTYLE

“Mobile is my primary

access point”

“I crave the latest technology

and apps”

“I love social interaction & connection”

“I use mobile to solve

problems”

Skeleton users to guide the selection of core functionality

@Themoleskin

Find a ideal lightweight set of featuresAudience needs probably won’t be a simple list of features. It can be determined by examining how often it will be used, the level of urgency and the type of work being done.

@Themoleskin

Align functionality to audience strategy

INFREQUENTUSE

REPETITIVE USE

USED FORUTILITY

USED FORENTERTAINMENT

URGENTTASK

NON-CRITICALTASK

How often will it be used?

What will it be used for?

How important is task completion?

Mobile tasks are not created equally. Make sure to align the audience needs to a contextual feature that solves that need.

@Themoleskin

WEARABLE GESTALT

Joel TarverSenior Manager Digital Marketing

Baker Hughes

@joeltarver

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@joeltarver

@joeltarver

22

@joeltarver

@joeltarver

@joeltarver

@joeltarver

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BHI Company Confidential - Not for Distribution© 2013 Baker Hughes Incorporated. All Rights Reserved.

Patent Pending. Copyright 2014 Baker Hughes All rights reserved.

@joeltarver

BHI Company Confidential - Not for Distribution

Patent Pending. Copyright 2014 Baker Hughes All rights reserved.

@joeltarver

BHI Company Confidential - Not for Distribution

Patent Pending. Copyright 2014 Baker Hughes All rights reserved.

@joeltarver

29

BHI Company Confidential - Not for Distribution© 2013 Baker Hughes Incorporated. All Rights Reserved.

Patent Pending. Copyright 2014 Baker Hughes All rights reserved.

@joeltarver

30@joeltarver

What’s Next in TechIn The Lab Today,In The Workplace

Tomorrow

@JustonWestern

Meaningful Body-Worn Sensors & DisplaysCollecting & Presenting Data About You & Your Environment

Device Proliferation AcceleratesHarvesting more data in more ways,then making sense of that data for relevant presentation in the moment.

Oxygen, Blood Sugar, Heart Rate

Glasses, Watches, Clothing

Device Contextual Continuity

@JustonWestern

Mind-Fooling Virtual SimulationsCreating Field-Like Experiences For Immersive Training or Risk Avoidance

A Virtual-First WorkforceMoving from physical, to digital, tovirtual as a primary means for training,socializing & even doing the job.

Inexpensive, High Quality HardwareMotion Paired with Simulation

Hacking Sense of Self

@JustonWestern

Smartphone Stays Center Of Your UniverseActs As Hub To Your Orbiting Network Of Apps & Bluetooth Devices

The World From & To Your PocketThe remote control for your life also becomes the epicenter of your passivedata collection activities.

Shrinking MEMS multiply

More Devices Graduate to “Smart”From Body, To Phone, To Cloud, To Sky

@JustonWestern

“We always overestimate the change that will occur in the next two years, and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”

- Bill Gates@JustonWestern

QuestionsTweet questions to @dnongbri with #EDSHouston

#EDSHouston@EDS_Houston

@EDS_Houston