ALL PLAY AT WORKRecipes for Gamification in the Enterprise

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Play is whatever we do spontaneously and for its own sake. - George Santyana

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A game is a series of meaningful choices - Sid Meier (Civilization)

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Gamification is the application of game mechanics to non-game contexts.

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Where have you seen gamification in practice?

Nike+

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Swarm

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StackOverflow

StackOverflow

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Gamification is a powerful force in employee satisfaction and productivity-Gartner Magic Quadrant for Customer Engagement Center Workforce Optimization 2014

80% organisations will have a gamified application or process in place by 2017.

Source: Bell Pottinger Digital

$2.8 Billion market

Source: Gartner Hype Cycles

In ev'ry job that must be done There is an element of fun you find the fun and snap! The job's a game. - Mary Poppins

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D6

efine business objectives elineate target behaviors escribe your players evise activity loops on’t forget the fun! eploy the appropriate tools D6

Dynamics

Mechanics

Components

Dynamics

Mechanics

Components

(Big Picture)

(Verbs)

(Nouns)

THE PUNE BLOGGING COMPETITION

Dynamics

Mechanics

Components

Dynamics

Emotions

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Storytelling Culture

Insights

Relationships

Mechanics

Mechanics

Challenge

Feedback

Win State

Chance

Competition

Rewards

Components

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Pune

Bangalore

Chennai

Gurgaon

Beijing

Chengdu

Shangh

ai

Kampala *

Johannesburg

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Brisbane

Melbourne

Perth

Sydney

Hamburg

London

Mancheste

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Atlanta

Austin

Chicago

Dallas

New Yo

rk

San Fr

ancisco

Toro

ntoQuito

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1715

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125

978

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333

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JIVE- AN ENTERPRISE SOFTWARE CASE STUDY

PITFALLSAvoiding the #epicfail

Epic Fail: complete and total failure when success should have been reasonably easy to attain.

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Source: Urban Dictionary

What we’re currently terming gamification is in fact the process of taking the thing that is least essential to games and representing it as the core of the experience… Margaret Robertson (Game Designer)

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Pointsification

Legal IssuesPrivacy

Intellectual Property Property RightsSweepstakes & Gambling

Deceptive Practices

AdvertisingLaborPaid Endorsements

Virtual Currency Regulation

Future Legalities

EXPLOITATIONWARE

GAMING THE GAME

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I think work is the world’s greatest fun. - Thomas Edison

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@sumeet_moghe @gaya_sekar