Engagement Strategies:

The Next Generation

How your nonprofit can live long and prosper

Sponsored by: Abila

Presented by: Votility & 19 Oaks #engageTNG

Carole Mahoney Sales & Marketing Consultant

linkedin.com/in/carolemahoney

Brent WillisCEO, Votility, Inc.

linkedin.com/in/brentwillis

Presenters

Social

@Votility

@Abila

@icarolemahoney

Attention

TV, Radio, Print Ads

Brochures

Pamphlets

Billboards

Cold Calling

Events

Tradeshows

Advertising

#engageTNG

#engageTNG

Influence

Social Media

Email

Content

Events

Advocacy

“People influence people. Nothing influences people more than a

recommendation from a trusted friend. A trusted referral influences people more than

the best broadcast message. A trusted referral is the Holy Grail of advertising.”

- Mark Zuckerberg, Facebook

Grassroots

#engageTNG

Opportunity

People who engage in grassroots advocacy are

more likely to donate, renew membership

automatically & recruit others to your cause.

Tools

#engageTNG

Get Found

#engageTNG

“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.”

— Pierre Omidyar, eBay

Content Marketing

Global Reach

Automated

Convert

#engageTNG

Supporters into advocates

Advocates to donors

Donors to members

Start with the end in mind.

Analyze

Landing page views

Shares

Revenue raised

Advocacy actions taken

Consensus

#engageTNG

Legislators

Board members

Staff

Members

Constituents

Value

#engageTNG

Passion and purpose.

Increase

benefits while

decreasing

the costs

required to

provide

benefits

Focus

#engageTNG

Customize

Mobilize

Manage

Strategy

Right person. Right time. Right message.

Development

Goals

Profiles

Clear calls-to-action

Content assets

Communication channels

Development

#engageTNG

Implementation

#engageTNG

IPCR screen shots

Integrated Technology

#engageTNG

• Was the goal met?

• Which campaigns contributed the most?

• Who was most engaged?

Measurement

#engageTNG

Action

#engageTNG

• What happened?

• Why?

• What’s next?

• Download the

Essential Guide to

Nonprofit

Fundraising

• Request a 30

minute consultation

• Request a Votility

demo

Next Steps

Thank You

#engageTNG