Engagement with AIESEC

Alaa AlDoh

Questions• How would AIESEC be different, if every person who

ever applied to an AIESEC Programme would have a chance to contribute to it’s development?

• Why don’t we get these 144,000+ young individuals in AIESEC?

• How can we get them to experience AIESEC?

Our target audiences

• I’m a young person and...– I don’t know AIESEC– I don’t know AIESEC but I’m engaged with

its essence through other organizations– I know AIESEC, I applied but I wasn’t

selected.– I know AIESEC and I haven’t applied

because…

What is Engagement? Levels of engagement

• Involvement• Interaction• Intimacy• Influence

Become a Promoter

Engagement with AIESEC

An opportunity for a young person to get introduced and interact with AIESEC, without having joined or experienced one of AIESEC’s ELD programmes.

To engage more young people with AIESEC, our purpose and our values.

Engagement with AIESECPrinciples

Individuals become aware of and experience the following in this phase:

The WHY, HOW and WHAT of AIESEC AIESEC’s values The value propositions of AIESEC’s value based

platform Participate in activities that facilitate learning as

well as contribute to AIESEC

The AIESEC Experience

• Exchange experiences• Leadership experiences• Global Learning

Environment

WHAT

Individual discovery

Team Experiences

Mentoring

Conferences and SeminarsVirtual Spaces

Learning Circles

The AIESEC Global Learning Environment

Youth Alliances

Content driven virtual spaces

Associate Membership

Youth EmpowermentThemes

Multipliers

AIESEC Brand enhancement

Financial Sustainability

1. Short term event/project volunteering

2. Specific need-based association

3. Youth Leaders Council

Enhance programme participants satisfaction

ELD programmes recruitment

Youth Alliances

Content driven virtual spaces

Associate Membership

AIESEC Brand enhancement

Financial Sustainability

1. Youth to Leadership

2. Youth to Global Issues

3. Story telling

4. Young individuals and leaders generating projects for positive impact

5. Crowd-sourcing and C Crowd-funding

ELD Showcasing impact

TMP/TLP recruitment

Youth Alliances

Content driven virtual spaces

Youth Empowerment

GCDP – Scalability and health

TMP/TLP recruitment

In your group

Is this Engagement?If not, what is missing for it to be considered an engagement activity?

Am I Engaged if I…• I am a student who hangs around with AIESEC interns• I liked the AIESEC Fanpage• My best friend is in AIESEC• I attended one of AIESEC’s LEADERSHIP Training seminars as an external delegate• I am supporting one LC build their website and I only meet with them once a

month• I am offering to host interns in an empty room in my house to practice my

Spanish language better• I am arranging cultural trips for interns around my city• I watched a virtual LEAD talk for AIESEC• I visited the “Room of Colombia” in the virtual AIESEC Global village and had a

discussion with a Colombian about my country• I am only supporting in hosting conferences as a part time OC member• I read one of AIESEC’s Stories online and re-tweeted it

What engagement activities do I want/would like to pilot in my

entity?

Focus on value for individuals and not organizations

Follow AIESEC’s brand experience guidelines

Aim at introducing AIESEC to more young people

EwA activities should support your entity’s performance, health and impact

Maintain a careful balance of resources and focus between ELD programmes and EwA activities.

Engagement with AIESECThings to remember