Programmatic as a growth engine for your business

Questions

Do you have time set aside in your calendar

to test new things?

Do you know what you will learn next week?

Do you work too little?

Do you agree that things change?

Confidential & Proprietary

In a rapidly changing world, the only long-term sustainable strategy and

competitive advantage is to learn things faster than the world changes around you

and translate that learning into relevant innovation...

88%by 2025

Machine Learning

100,000

28 0

...after 4 hours training

Who is, and will be, best placed to place an ad?

The Business Growth Engine

01

04

03

02Define objectivesThe further down the P&L the

better

Steer based on dashboard

Dashboard available to all employees

Consolidate dataAll data sources (ERP, CRM, Analytics, Ads etc) into BigQuery-like environment

Automate allocationAll productsAll price pointsAll marketsAll media channels

Learn & innovateBuild & optimize amazing customer experiences

Craft & optimize magic creatives

Customer

The Business Growth Engine

01

Define objectivesThe further down the P&L the

better

Optimize the right metric

Budget Cost per % Sales % Profit LTV Profits

Segment Expected Profit Total Customer Profit Percent of Total

1 $140 $66,034,300 81%

2 $18 $8,602,200 11%

3 $7 $323,150 4%

4 $4 $189,120 2%

5 $3 $128,430 2%

Total $34 $81,063,400 100%

The top 20% of your customers will drive ~80% of profit

The Business Growth Engine

02 Consolidate dataAll data sources (ERP, CRM, Analytics, Ads etc) into BigQuery-like environment

The Business Growth Engine

03Automate allocationAll productsAll price pointsAll marketsAll media channels

46%

The Business Growth Engine

04

Steer based on dashboard

Dashboard available to all employees

The Business Growth Engine

Craft & optimize magic creatives

The Business Growth Engine

Build & optimize amazing customer experiences

Checklist to Win With Mobile

✔ C-level engagement(CEO, CFO, CTO/CIO, CMO)

✔ Clear ownership(speed, conversion rate optimization, UX, mobile tech)

✔ KPIs(mobile conversion rate)

✔ Capability(mobile-first)

The Business Growth Engine

Learn & innovate

Learn & innovate

Scout

Pilot

Scale

Lifelong learning plan

Data capture and Visualization

Audience strategy

A/B testing

Search and Display Automation

Dynamic Creative

Content Personalization

Data Driven Attribution

CRM Integration

Inhouse & partners

LTV ModellingEff

ectiv

enes

s

Efficiency

1

2

3

Nascent

Emerging

Connected

Multi-MomentProfit growth

Cost savings

Achieving digital marketing maturity

4

A/B testing as a culture

160% more brand searches per

dollar

The Business Growth Engine

01

04

03

02Define objectivesThe further down the P&L the

better

Steer based on dashboard

Dashboard available to all employees

Consolidate dataAll data sources (ERP, CRM, Analytics, Ads etc) into BigQuery-like environment

Automate allocationAll productsAll price pointsAll marketsAll media channels

Learn & innovateBuild & optimize amazing customer experiences

Craft & optimize magic creatives

Customer

You will never be exactly correct, would you rather be a bit wrong towards the future or the past?

Past Truth Future

Time

There are soon no local markets anymore

Culture eats strategy for breakfast

Action eats everything for breakfast