Enterprise Mobile Methodology with Salesforce + MobileIron

transcript

Get Started With Mobile Now

@quintonwall

@sginevanFriday, April 18, 14

Enterprise Mobile Apps Are Here52%

None 1-10 Apps 11-19 Apps 20-49 Apps 50+ Apps Don’t Know

22%23%

12%11%

6% 4% 5%6%

Current Apps New Apps During Next 12 Months

Source: “2013 North American Mobile Enterprise Applications”, Forrester Research

4:1By 2015, mobile app

dev projects will outnumber PC projects

by 4:1 (Gartner Predicts 2012)

Friday, April 18, 14

Half of Organizations Don’t Know Where to Start

50%of organizations don’t know where to start

with mobile

Do you have a mobile strategy?

NO 45%Our mobile strategy is

not aligned with IT

36%Our mobile strategy is

not aligned with business

And, when they do, IT & Business are not aligned

Source: “The Changing Mobile Landscape in Financial Services” by Ponemon Institute, March 2014

Enterprise Mobile Hierarchy of Needs

existing apps, in-house skills, micro-moment apps, app dev strategy (html, hybrid, web)

BYOD (user choice), email & corp network access, remote wipe

App Identity, Employee onboarding/offboarding, distribution

Sandboxing, Data at rest & in motion strategy (on device, off device, data retention)

API access, identity, SDKs, actions, roles & pro!les

Business transformation, new user & business experiences

Device Security

Governance & Operational Management

Data Security

Mobilize Data

Mobilize Apps

Customer Experiences

Device Security

Governance & Operational Management

Data Security

Mobilize Data

Mobilize Apps

Customer Experiences

Align IT & Business via Enterprise Mobile Methodology

Mobile Enablement

Enterprise User Experience

Re-imagine for Mobile

Find the Right Problem

Business

How Do I Get Started?

Mobile Enablement

By 2017, 50% of Employers Will Require BYOD

Source: “Bring Your Own Device: The Facts and the Future” report, Gartner

Prepare Build Roll-out Sustain

- Assess Risk Tolerance - De!ne Goals - Survey Users- Assess Capabilities

- Address Gaps - De!ne Policies - De!ne Process- Upgrade Infrastructure

- Communicate - Train - Enable Self-service

- Measure Results - Add Device/OS/Apps - Adjust Policies/Process- Communicate

BYOD Does Not Mean “IT rolls over”

Defensive AggressiveReluctant Opportunistic

Risk Tolerance Level and Impact on BYOD Program

Less Device Choice

More Restrictive Policies

Email / Calendar Only

Full Help Desk Support

More Device Choice

More Open Policies

Consumer / Corporate Apps

User Self-Help

Create A Plan For App Governance

Resources Standards Governance

Clearly de!ne roles & responsibilities

Establish reusable contracts & agreements

Manage costs & funding

De!ne reusable dev frameworks / guidelines

Build “long term” plan (multi-OS)

De!ne scalable app distribution process

Establish user feedback loop

Create templates, tools & styleguides

De!ne internal & external collaboration

You have to start with the customer experience and work backwards to the technology

And Focus On The Customer Experience

“ “-Steve Jobs

Mobile Enablement

Find the Right Problem Problem

should be immediately solvable.

doesn’t require consensus from half the company (but does impact the majority of the company)

What is a problem that I hear every day?

Identify a problem to solve

Mobile Enablement

Enterprise Mobile Swimlanes

Identify the MVP

Re-imagine for mobile

Capture future opportunities

Identify the Minimal Viable Product (MVP)

Sketch out your ideal solution using simple screen mock-ups or process "ows

Eliminate ruthlessly and focus on the just want you need to solve the problem identi!ed.

Be speci!c. Identify users, data required etc

Re-imagine For Mobile

How can I use mobile to improve Enterprise UX?What new opportunities does this open up?

How can I solve it in a mobile !rst way?

Capture Future Opportunities

These opportunities may become the next MVP

Write them in the future opportunities column and revisit them regularly.

Re-imagined process will open new ideas & opportunities

Complete Enterprise Mobile Swimlanes

Mobile Enablement

The Importance of Enterprise UX

Consumer Mobile Apps

Typically short duration, 1-2 collaborators, & start & end on mobile

-Check in-Instant Message

-Share photos

Typically part of a bigger business process with many collaborators who use different systems

-Book a cab

Back-office PartnersCustom Apps

Enterprise Mobile Apps

-Photo of receipt

-Finance reviews expense report

-Submit expenses

Layer of Integration

Layer of Cloud Innovation

Layer of Cloud Apps

Other CloudsBack-office PartnersCustom Apps

web hybrid native things

API-first Custom Apps

Marketplaces Desktop Web

New mobile-firstMobilize existing

Salesforce1 App

Cloud Social Mobile Connected

Layer of Connected Customers

Bring Your Existing Investments To The Future, Now!

Enterprise App Design Patterns

Enhance productivity via actions

App Home should be “At a glance”

Avoid navigation more than 2 layers deep

Design your mobile app