data page

Source: Pew Research Center, data collected Feb. 22-March 4, 2018

Source: Donald W. Reynolds Journalism Institute, survey conducted September 2017-March 2018

Newspapers Online-Only

Metered Pay ModelsBased on a survey of 333 online news sources, 236 of them newspaper websites

Almost 7 in 10 Americans Have News Fatigue

Metered

Free

Freemium

Hard

Survey Only

Average Regional Pricing

Northeast-New England

West-Pacifi c

South-Atlantic

Northeast-Middle Atlantic

Midwest-West North Central

South-East South Central

Midwest-East North Central

West-Mountain

South-West South Central

$140.01N/A72%

20%

62%

48%

92%

78%

69%

80%

5%4%

0.4%

3%4%

N/A

$133.57

$120.05

$116.53

$111.75

$104.60

$90.42

$86.57

$82.25

Avg. PriceRegionPay Models

Based on a survey of 5,035 adults 18 years of age or older% of U.S. adults who say they are worn out by the amount of news these days

AMONG THOSE WHO FOLLOW THE NEWS…

AMONG THOSE WHO THINK NATIONAL NEWS ORGANIZATIONS DO_____IN COVERING IMPORTANT STORIES

Most of the time

Only when something important is happening

llew yreV

lleW ylriaF

Not too/Not at all well

Source: “Teens, Social Media & Technology 2018,” Pew Research Center, survey conducted March 7-April 10, 2018

Source: IAB Internet Advertising Revenue Report/New Media Group of PwC, May 10, 2018

Source: IAB Internet Advertising Revenue Report/New Media Group of PwC, May 10, 2018

U.S. digital ad spending set a new record in 2017, topping

$88 BILLION, an increase of 21% from 2016.

Mobile represents a

57% share of the total digital advertisingrevenue in the U.S. marketplace.

Total mobile ad spending reached

$49.9 BILLION in 2017, an increase of

33% from 2016.

Digital video hit $11.9 BILLION in 2017, a

33% year-over-year increase from

$8.9 BILLION in 2016.

On mobile devices, video revenue increased by

54% to $6.2 BILLION, representing the fi rst timethat mobile video revenues surpassed desktop video.

Mobile search ad revenue is up

31% to $22.1 billion.

Mobile banner advertising is up

35% to $18.4 billion.

Mobile video ad revenue is up

54% to $6.2 billion.

Mobile audio ad revenue is up

36% to $1.2 billion.

Most Popular Online Platforms Among TeensBased on interviews with 1,058 parents who haves teenagers,

as well as interviews with 743 teens ages 13 to 17

U.S. Digital Ad Spend On the Rise

Strong Mobile Growth Within Digital Formats

85%

32%

72%

15%

69%

35%51%

10%32%

3% 9% <1% 7% 1% 3% 3%

% U.S. teens who…

YouTube TwitterInstagram TumblrSnapchat RedditFacebook None of the above

Say they use… Say they use_____most often