Post on 13-Dec-2014
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Integrating Social MediaInto an Overall Marketing Plan
@EricaCampbell@HomesPro@AptsForRent
THE STATE OF SOCIAL MEDIA
Source: Facebook
Source: Instagram
Sources: Nielsen, Nirogram, Experian, and Emarketer
Source: Twitter
TWITTER PROFILE
Source: YouTube
Social Media + Content Marketing
= Killer SEO
Social in the Top 10:Google+Facebook SharesFacebook CommentsFacebook LikesPinterestTweets
SOCIAL SIGNALS
Source: Search Metrics
SOCIAL SIGNALS
Source: Search Metrics
CREATIVE WAYS TO VISUALLY
TELL YOUR STORY
THE PIN CYCLEHow a pin meets new people
Sold within 6 days of being on Pinterest!!
VERIFY YOUR WEBSITE
ADD THE PIN IT BUTTON
MEET THE TEAMLink back to your About
Us page on your site
SHOWCASE LISTINGS Add descriptions &
hashtags
GREEN LIVINGPeople will jump behind a cause before they supporta brand.
CUSTOMER TESTIMONIALS
LOCAL
• Neighborhoods• Dining Guide• Shopping• Nightlife• Events
• Entertainment• Schools
• Local Businesses• Professional/
Home Services
• Seasonal Boards• Home Décor• Recipes• DIY Projects• Moving Tips
• Small Spaces• Organization • Going Green• Gift Ideas• Pets
APARTMENT LIFESTYLE TIPS
MARKETING IDEAS
SUITE STAGING IDEAS
RENTAL ADVICE
PLACE PINSInclude a map, address, &
phone number
If you could have the room of your dreams, what would it be? How would it look? How would it feel?
1 winner10 items selected to purchase for 10 lucky participants from their “Décor by Me” Pinterest Boards.
PINTEREST TIPSDownload the FREE Homes.com Pinterest White Paper
bit.ly/HDCPinterestWhitePaper
MOBILE PROFILE
Company Name, Profile, URL
Profile Pic
Photos
Followers & Following
Source: Instagram
FILTER OPTIONS
FILTER OPTIONS
BEFORE AFTER
ADD RELEVANT HASHTAGS
CROSS PROMOTEIncrease follower growth by cross-promoting to other social accounts
FLOOR PLANS & SPECIALS
FEATURES & AMENITIES
BRAND CULTURE
BEHIND THE SCENES
EVENTS & PERKS
LIFESTYLE Emulate other Instagram
users posting about your category
LIFESTYLE People love food & animals
HAPPY RESIDENTS
SNEAK PEEK
LOCAL Position yourself as the local expert
CONTESTS Crowdsource content from employees &
residents
CROWDSOURCE ADS
Repurpose consumer generated contest photos
for Facebook Ads
PHOTO EDITING APPS
• Piktochart (Infographics)
• PicMonkey (Text)
• Picframe (Multiple photos)
• Phonto (Text)
• Flipagram (Photo videos)
• Rhonna Designs (Text/Designs)
INTEGRATION
REPURPOSE CONTENT
bitly.com/EricaCampbellByrum
@EricaCampbell
+EricaCampbellByrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCByrum
Erica ByrumDirector of Social MediaHomes.com & ForRent.com