ERROCA Eye Wear - Franchising Opportunities

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8/14/2019 ERROCA Eye Wear - Franchising Opportunities

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February 2010 Steven Wolfson

International

Franchising

Annual Accumulat d

P r centage Tur nover

ince 3

2004 2005 2006 2007 2008

Largest Sunglass Chain

in Israel

5 stores in 2009

60 stores by en of 2010

Cyprus

1 store in 2009

2 stores in 2010

Products Displays

Advertising& PR

Packaging Up Selling

ConstructionFranchise

Opportunities

New Store

Concepts

New Store

Concepts

New Store Concept

Exclusive

Spacious

Fashionable

Powerful

Modern

Friendly

Products Displays

Advertising$ PR

Opportunities

New Store

Concepts

Pro ucts

High Quality

Affordable

Fashionable

Energetic Varied

Products Displays

Advertising$ PR

Opportunities

New Store

Concepts

Displays

Enhance sunglasses

Designed for ³Out of the Box´ sales

Provide comfortable viewing

Incorporate full length mirrors

Accessible

Back lit

Modular

Advertising& PR

Opportunities

New Store

Concepts DisplaysProducts

Advertising& PR

4uxNHTUIP2http://www.youtube.com/watch?v=K

Naomi Campbell for ERROCA

Advertising

Sensational

Unique Resounding Exclusive International

Exciting $$$

Opportunities

Advertising& PR

NaomiCampbell

New Store

Packaging

Includes case and cloth Gift ready Trendy

Colorful Itemized

(Each pair of sunglasses individually packedand bar-coded)

Up Selling

Opportunities

New Store

Packaging Advertising& PR

NaomiCampbell

Up Selling

RX Program (lens meter)

Polarized technology demonstrator

Handbags

Neck straps

Cleanses

Car clips

Opportunities

New Store

Up SellingPackaging Advertising& PR

NaomiCampbell

Construction

In-house design department

Construction

In-house design department

Versatile display units State of the art security systems

Bar Tags on Side of Sunglasses Comfortable and Esthetic

Overhead Security (Open and Inviting Entrance)

Maximized store room and office facilities

State of the art lighting Esthetic yet effective air conditioning

Opportunities

New Store

NaomiCampbell

Why the sunglass business?

Strong consumer demand

Year round demand (especially in hot climates)

Increased UV awareness

Fashion accessory for self expression

Impulse buy (light weight and mobile product)

Number 1 sunglass chain and brand in Israel

Aggressive pricing strategy targeting the void inthe medium range market

22 years of buying experience & expertise

resulting in higher than average profitability for the franchisee

Centralized Logistic Centre

Automated reordering procedures 100% Sales and cash control

One stop supplier for all orders

New Store

NaomiCampbell

Opportunities

Franchise system

Our franchise organizationERRO

Wholesaling

and Distribution

InternationalDevelopment +

Management

Marketing and Advertising

RDAR RDARRDARRDARRDAR RDAR

Franchisee Franchisee Franchisee Franchisee Franchisee Franchisee

Franchisee

Our commitment A user friendly and simple business system

Class room and in store training program

Assistance with sourcing locations

One stop store design and construction

Store opening assistance

On going advertising and PR activities

On going mentoring and support program On going automated P&L reports and guidance

On going store visits

Our goals (10 years)

66 stores in 4 countries by 2010 (6 international stores)

Steven Wolfson

Thank You !

For further information on ERROCA¶s

franchising opportunities

Contact Steven Wolfson

Office: +972 2 5 8805

Mobile: +972 54 670 1188

Email: stevenw@erroca.com

www.erroca.com

ERROCA Eye Wear - Franchising Opportunities

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