Grow your online businessImproved User Experience for your online travel customer

Mikael Gummerus 04.10.2016

What we’ll talk about

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• The future of online travel business

• What does this future mean for your online business?

• Single Tag UI improvement methodology

• Real life examples

• Summary

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Smartphones are ready to be replaced

by a “wireless future”

meaning an explosion of screens.

There will be screens everywhere

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Home Person Transportation Outdoor / Public space

Security Wearables Personal Car Autonomous Driving UI

Drones / Robotics

Automation Smart clothing Personal Car Entertainment & Navigation UI

EntertainmentAdvertising Screens UI

Locks, lights, cameras AR / VR Public Transportation Ordering UI

Smart Shops / Shop UIs

Virtual assistants Smartphone Public Transportation EntertainmentAdvertising Screens UI

Connected Sports

Creating a seamless User Experience will be challenging

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• Basics of eCommerce aren’t always into place yet

• Complicated legacy systems

• Difficult to engage customers daily

• Operating Leverage - less cost per each transaction

Be aware of the “winner takes it all” markets

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It’s just in media - who cares?

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• Internet and software will create a world where it will be possible to

create rapidly sudden global leverage for ANY BUSINESS

• UBER

• AIRBNB

• What is next?

Luckily there is a solution

How to grow my online business?

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• Continuous UI improvements based on data and user profile

• Seamless cross-device experience through responsive design

• Improve continuously through

• marketing automation (now)

• machine learning (2017)

• virtual reality (2018)

• augmented reality (2019)

• Using 1 universal and the most powerful web development language: Javascript

Only 1 method allows this

Single Tag based UI improvement methodology

The days of back-end UI development are over

The battle for the online consumer is won through superior UIs

Execute Effectively - Fail Faster - Succeed Sooner

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Top carousel based on

previous interest

Overview of destination based on

month of interest

Sticky note with previous search

reminder

Execute Effectively - Fail Faster - Succeed Sooner

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Restructure of entire page to give users

search and filter options

Personalized product carousel Dynamic banner with

real time price updates

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Frosmo WorldwideFounded in 2008

HQ in Helsinki, Finland

Offices in Stockholm, London, Warsaw,

Barcelona, Singapore, Istanbul

+100 employees

33 nationalities

37 languages spoken

Customers all over the world

Frosmo tag on +1 700 sites

+1,5 billion calls on Frosmo tag daily

Your partner in single tag UI improvement

Summary

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• The amount of screens will explode

• Create seamless UI and improve continuously

• Javascript is the only solution

• Single tag UI improvement methodology is the best way to

implement it all

Thank You

www.frosmo.com

Mikael GummerusCEO and Founder

mikael.gummerus@frosmo.com

+358 50 323 46 43