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Grow your online business Improved User Experience for your online travel customer Mikael Gummerus 04.10.2016
Grow your online businessImproved User Experience for your online travel customer
Mikael Gummerus 04.10.2016
What we’ll talk about
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• The future of online travel business
• What does this future mean for your online business?
• Single Tag UI improvement methodology
• Real life examples
• Summary
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Smartphones are ready to be replaced
by a “wireless future”
meaning an explosion of screens.
There will be screens everywhere
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Home Person Transportation Outdoor / Public space
Security Wearables Personal Car Autonomous Driving UI
Drones / Robotics
Automation Smart clothing Personal Car Entertainment & Navigation UI
EntertainmentAdvertising Screens UI
Locks, lights, cameras AR / VR Public Transportation Ordering UI
Smart Shops / Shop UIs
Virtual assistants Smartphone Public Transportation EntertainmentAdvertising Screens UI
Connected Sports
Creating a seamless User Experience will be challenging
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• Basics of eCommerce aren’t always into place yet
• Complicated legacy systems
• Difficult to engage customers daily
• Operating Leverage - less cost per each transaction
Be aware of the “winner takes it all” markets
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It’s just in media - who cares?
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• Internet and software will create a world where it will be possible to
create rapidly sudden global leverage for ANY BUSINESS
• UBER
• AIRBNB
• What is next?
Luckily there is a solution
How to grow my online business?
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• Continuous UI improvements based on data and user profile
• Seamless cross-device experience through responsive design
• Improve continuously through
• marketing automation (now)
• machine learning (2017)
• virtual reality (2018)
• augmented reality (2019)
• Using 1 universal and the most powerful web development language: Javascript
Only 1 method allows this
Single Tag based UI improvement methodology
The days of back-end UI development are over
The battle for the online consumer is won through superior UIs
Execute Effectively - Fail Faster - Succeed Sooner
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Top carousel based on
previous interest
Overview of destination based on
month of interest
Sticky note with previous search
reminder
Execute Effectively - Fail Faster - Succeed Sooner
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Restructure of entire page to give users
search and filter options
Personalized product carousel Dynamic banner with
real time price updates
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Frosmo WorldwideFounded in 2008
HQ in Helsinki, Finland
Offices in Stockholm, London, Warsaw,
Barcelona, Singapore, Istanbul
+100 employees
33 nationalities
37 languages spoken
Customers all over the world
Frosmo tag on +1 700 sites
+1,5 billion calls on Frosmo tag daily
Your partner in single tag UI improvement
Summary
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• The amount of screens will explode
• Create seamless UI and improve continuously
• Javascript is the only solution
• Single tag UI improvement methodology is the best way to
implement it all
