Date post: | 26-Jul-2015 |
Category: |
Presentations & Public Speaking |
Upload: | emerce |
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In an email to Tnooz, travel
technology consultant Robert
Cole frames the challenges
facing major hotel groups in an
OTA world with one core
question. So the burning
question is:
what is most
powerful – brand
or distribution?
1. before simple world
9 brands 17 brands 8 brands
2. then from single branded to multi branded
3. now introduction of booking brands
11 brands
where is the loyalty of the guest?
prediction number 3 priceline, google or alibaba/apple have become the sole marketing platform for hotels
but it doesn’t have to hurt!
prediction number 3 priceline, google or alibaba/apple have become the sole marketing platform for hotels