Eugene Youn Let’s Go Whale Hunting: Discover the TRUE Value of your Players - gce2014

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Let’s Go Whale Hunting:Understanding True User Value

Are you looking in the wrong place?

Old Way

New Way - Total User Value

Example of Total User Value

What is Social Value?

Why do we care?

Real World Churn Example

Total User Value and User Acquisition

• Ad Attribution only provides a picture with the old model – INDIVIDUAL SPEND

• Social Value changes your understanding of who is your most valuable UA Partner

• Now that you know about Social Value Don’t you want to find more social whales?

• 40% VALUE Adjustment

Better UA ROI

So now…

Summary

• Ninja Metrics provides you with the

full picture of your User’s Value

• Ninja can show you where to dig

• Your life will never be the same!

Thanks

Eugene Youn, CROeugene@ninjametrics.com

www.NinjaMetrics.com

Business