Europe’s 1st protein powder based on insects · 2018. 10. 1. · 2 Mrd. people eat Insekts daily...

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Europe’s 1st protein powder

based on insects

The Big Picture

exponential population

growth

The Small Picture

lack of honest, functional

and sustainable sports

nutrition

The Opportunity

Establish Insects as

Food in the Western World

2000x less water*

10x less land*

12x less feed*

100x less Co2-emission*

61% bioavailable

protein

>15 Vitamines &

Minerals

2 Mrd. people eat Insekts daily

…the most sustainable source

of animal protein

*1kg protein from insects compared to 1kg protein from cattle

Perfect Match: insects protein in sports

nutrition

nutritional and

ecological

benefits of

insects as food

nutritional needs

and trends among

athletes

lack of supply in

the growing market

for sports

nutrition

+ +

> Product Development with the University of Applied Sciences Muenster

> EXIST Scholarship awarded by the Federal Ministry of Economic Affairs in

Germany and the EU

> Optimized RecipeAmino Acid Profile and Micronutrients

adjusted to the needs of athletes

> Cooperationswith athletes, nutritionists, other start-ups

and industry experts

2 Business Students

developing a protein powder?

athletic

active

dynamic

functional &

conscious diet

> well-educated and high income

> open-mindedness

> strong identification with sport and lifestyle

> time is a limited resource

> homogeneous target group

> Predictable behavioural patterns

Mu

st-

Ha

ve

sN

ice

-To

-Ha

ve

sWho is our ideal customer?

CrossFit and Functional

Fitness

2-3Training sessions

per week

60/40Men/Women

31∅-age

90%Have an

academic degree

78%CrossFit is the most effective sport

86%CrossFit is

A way of living

What is CrossFit: https://crossfit.com/what-is-crossfit

source: CrossFit in Deutschland 2015, Jonas Villwock,

fitogram und Appointman; isaac survey.

isaac protein powder

with 15% insect

> combination of insect, pea

and hemp protein

> developed and produced in Germany

> target group: athletes/active

lifestyle

> premium positioning

(Design and Quality)

isaacpure100% Buffalo Worm

> 100% insect flour

> 15 minerals and vitamins

> target group: everybody

> premium positioning

> for baking and cooking

> source of fibre and healthy fibres

Social Media: Building a loyal and active

community

>18athletes fueled

by insect protein

>2.000Followers in

12 weeks

>10new followers

daily

> Product Range High-Carb Powder, Bars and other

> Target SportsBouldering, Triathlon, Yoga, other

> Target MarketScandinavia, UK, Netherlands

scalability

Our Vision

Become Europe’s leading supplier of functional foods

based on insect protein in the premium segment

> Strategic partnerships

> Financial investment

We are looking for

Thanks for your attention!

isaac nutrition

Binder Dapprich Oligslagers GbR

Dürener Str. 101

50931 Cologne

www.isaac-nutrition.de

0176 30501030

tim@isaac-nutrition.de

Instagram: isaac_nutrition

Facebook: isaac nutrition