GROWTH HACKING How to scale fast with data driven

marketing?

GROWTH HACKING CASES

HOW YOU CAN START GROWTH HACKING

THE GROWTH HACKING MINDSET

I want to show you:

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Growth hacking mindset

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IT’S OK TO FAIL!

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Growth hacking skills

Famous growth hacks

DROPBOX REFERRAL HACK

TWITTER ONBOARDING HACK

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Hotmail referral hackSPOTIFY REFERRAL HACK

MC DONALDS ACQUISITION HACK

ZAPIER ORGANIC SEARCH HACK

MOSTLY TECHNOLOGY BASED

AUTOMATE THE PROCESS

USE NON-TRADITIONAL METHODS

What is different?

RUN EXPERIMENTS

MEASURE & SCALE WHAT WORKS

Growth hacking in each stage of the funnel

Ok.. But how can I start growth hacking my startup?

Choose your one metric that matters -OMTM- & grow

1

Data overload

A wealth of information creates a poverty of attention

@evelinesmet

Your OMTM is your true north

IT CREATES FOCUS FOR THE ENTIRE COMPANY

IT INSPIRES AN INTERNAL CULTURE OF EXPERIMENTATION

IT ANSWERS THE MOST IMPORTANT QUESTIONS FOR YOUR BUSINESS

Why do you choose OMTM?

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product market fit

growth

scaling

revenue

expansion

INTERVIEWS (QUANTITATIVE) & SURVEYS (QUALITATIVE)

LOYALTY CONVERSION

INVENTORY LISTINGS

ENGAGEMENT CHURN

DOWNLOADS CHURN

VIRALITY

CONTENT SPAM

TRAFFIC VISITS

RETURNS

CAC SHARES

REACTIVATION

CAC SHARING

INHERENT VIRALITY

CAC

WOM APP RATINGS

CAC

RETENTION SHARING

CONTENT VIRALITY

TRANSACTION CLV

CONVERSION %

TRANSACTION COMMISSION

UPSELLING CAC CLV

CLV ARPDAU

ADS DONATIONS

CPE AFFILIATE % EYEBALLS

AFFILIATES WHITE LABEL

OTHER VERTICALS

API MARKETPLACE

SPINOFFS PUBLISHERS

ANALYTICS USER DATA

SYNDICATION LICENSES

BU

SIN

ESS

STA

GES

Find your growth metricBUSINESS MODEL TYPES

ECOMMERCE 2 SIDED MARKET SAAS MOBILE APP MEDIAUSER GEN CONTENT

Set an actionable goal

2

BY INCREASING DAILY ACTIVE USERS

GROW MY COMPANY

Set an actionable goal

INCREASE CONTENT CREATION BY MEMBERS BY 15% BY END 2017

EDUCATE MEMBERS ABOUT CONTENT CREATION VIA

MAIL

SHOW CONTENT FEATURES ON THE HOMEPAGE

INCLUDE CONTENT CREATION IN ON BOARDING EXPERIENCE

INCREASE RETENTION

Business objective

Business goal

growth metric

actionable goal

growth experiments

Create a culture of experimentation

3

START HERE

CHOOSE A METRIC YOU WANT TO

FOCUS ON

DRAW A LINE IN THE SAND FOR THAT METRIC BASED ON YOU BUSINESS MODEL

BRAINSTORM FOR GROWTH EXPERIMENTS TO IMPROVE

THE METRIC

EXECUTE THE BEST GROWTH EXPERIMENTS

COLLECT THE DATA

WAS THE GROWTH EXPERIMENT A SUCCESS?

SCALE YOUR EXPERIMENT AND HACK YOUR GROWTH DRAW A NEW LINE

MAKE AN OVERVIEW OF YOUR EXPERIMENTS & CHOOSE WHICH ONE TO EXECUTE

YES NO

Disclaimer: growth hacking = hard work

I’t all starts with knowing your customer

Why are Nigerian spammers good growth hackers?

@evelinesmet

Why is Nigerian spam so badly written?

BAD LANGUAGE

1000 EMAILS SENT 1000 EMAILS SENT

10% CONVERSION = 100 RESPONSES

0,1% CONVERSION = 1 OR 2 RESPONSES

1 FOOL & THEIR MONEY1 FOOL & THEIR MONEY

PROPER ENGLISH

SCALABLE NOT SCALABLE

@evelinesmet

Nigerian spammers have learned to understand their target market & their customers

@evelinesmet

Need help with growth strategyBecome a growth hackerJoin the growth hacking community

@evelinesmet eveline@growthagency.co