Even Blondes

Use Social Media:You can too

Sandy BlanqueraPrincipal & Blonde

Shift Happens!

The world is changing fast.

The first text message was sent

in 1992.

Today, text messages outnumber

people on the planet at 8 billion

per day.

~ Tomi T Ahonen

Today, 1.5 billion people use the web.Internet World Stats.

India is the number one

English speaking country in the world.

100% of college graduates speak

English in India.~ wikipedia.com

If Facebook were a country,

it would be the 8th largest country in the world.

Facebook had 132.1 millionunique visitors in 2008.

My Space had 117.6 million unique

visitors in 2008.

Your competition is already using social media.

Be an early adopter before

your competition gets to your target audience.

Citizens are creating the web

content. Are you one of them?

Social media sites have experienced

incredible growth – Twitter | 2,400,000 | 343% growth– Ning | 251%– Linkedin | 11,924,000 | 193% growth– Facebook | 39,003,000 | 116% growth– My Space | 59,352,000 | 1% growth– As of September 2008~ Nielson wire

What does all this shifting mean?

If you aren’t part of the shift,

you could get left behind.

I’m curious.Tell me more!

Web 2.0 is

Changing trends using World Wide Web

technology and web

design to enhance creativity communications secure

information sharing

collaboration and functionality of the

web.

What is Social Media?

SOCIAL MEDIA is an umbrella term.

It defines web activities.

integrates technology creates

social interaction and the construction

of words pictures videos and audio.

http://www.wikipedia.org

Looks overwhelming.How do I make sense of all the applications?

Conversations Powered by certain applications…

BlogsMicro BlogsOnline Chat

RSSWidgets

Social NetworksSocial BookmarksMessage Boards

PodcastsVideo Sharing SitesPhoto Sharing Sites

Wikis…to name a few

Build your social network

one relationship & one conversation at a time

Pick your channels carefully!

• WWW Reach

• Size of population

• Demographics

• Growth and adoption rates

• Nature of interaction

Channel characteristics% Growth vs. Immediacy vs. Unique audience size in

Millions

664, 3

1382, 7

145, 55

146, 12

228, 66

82, 13.4

-100

100

300

500

700

900

1100

1300

1500

1700

<-- less - immediacy - more -->

% g

row

th y

ear

ove

r ye

ar

Facebook - Dec 08 LinkedIn - Dec 08 Twitter - Dec 08

Facebook - Feb 09 Linkedin - Feb 09 Twitter - Feb 09

What should you do?

Go Blonde.•Get your feet wet

•Create a social media strategy

•Explore personal branding

•Learn production tools

•Engage consistently

•Get feedback