Using the Cloud…for Good

The story

Polly Gowers, OBEFounder and CEO

Private Cloud powers analytics at Everyclick

Creating new revenue stream for the UK charity sectorthrough your existing online spend

Who are we

• A team of 20 UK• A team of 5 in China• All tech built in house

by UK team• Experienced Board and

investors including Geoff Squire OBE and Dr. Steve Garnett

How we are growing

Retail sales through Give as you Live

Everyclick and Give as you Live

Give as you Live voted “Best Giving Platform” 2013 by Institute of Fundraising members

• 200,000 UK charities

• Over 2000 leading merchants

• 15.8% monthly growth

• 56% customer retention

Everyclick: How it works

I searched for my holiday …

I went to Expedia

Cost £2,441

Donation £61.34

The donations add up …

£49.00£1.26

£85.00£0.85

£2,411£61.37

The new challenges

No time to invest

Changing needs in technology investment

BI demand

Internal Resources

Outsource Capacity

Infrastructure investment

Sales Growth

Time

Value/Dem

and/Capacity

Kognitio Cloud

Windstream

£0

£200,000

£400,000

£600,000

£800,000

£1,000,000

£1,200,000

£1,400,000

201111 201112 201201 201202 201203 201204 201205 201206 201207 201208 201209 201210 201211

2011 2012

Axis Title

Total Order Value

0 months

1 month

2 months

3‐6 months

7‐11 months

>11 months

Freq Year

Order Date

Order Value

First Shopped

DBA

VPN

Portal

Users

What this means for my operation is…

Business Users

Specialist Skills

Growing data

Thousands of questions

Flexible capacity

Train of thought analysis

How many months have my customers spent in?

£0

£200,000

£400,000

£600,000

£800,000

£1,000,000

£1,200,000

£1,400,000

201111 201112 201201 201202 201203 201204 201205 201206 201207 201208 201209 201210 201211

2011 2012

Axis Title

Total Order Value

0 months

1 month

2 months

3‐6 months

7‐11 months

>11 months

Freq Year

Order Date

Order Value

First Shopped

Number of months shopped in

last 12 months

Order value by shoppers who

have spent 3-6 times in last 12

months

Higher value of spend by 3+

month spenders means

Everyclick has loyal customers

High Proportion of spend by

people spending in only 1 month

of last 12

How many of the “only in 1 month” spenders are new?

Good news! All one month

spend disappears when we

remove first month shoppers.

This means Everyclick can

anticipate Dec sales being good

as November First time

shoppers follow pattern of

others in previous months.

How much of the is spent each month by loyal customers?

Month in which shopper first

shopped

New shoppers continue to spend

almost at the rate of the initial

spend month in following months

New shoppers continue to spend

almost at the rate of the initial

spend month in following months

Good news, reduction in spend

after first month is low and

sustained

£106,360

£91,518

£75,567

£96,991

£77,621

£80,543

Am I retaining the longer term customers?

Month in which shopper first

shopped

Good news,: Of 3,877 Shoppers

who started in 2011….

2,232 of them are still spending in

2012 (an attrition rate of only

33%!!!)

How much of each month’s spend is by high value customers?

But how frequently do my good customers spend?

Where are they spending?

How is the spend changing?

What has this enabled in my business?

• Instant access• A view of Granular data• Train of thought analysis• The why and the how answered• Budget that grows with our success and not before• An easy system to handover to my technicians• New data sources easily loaded (e.g. facebook, email)• No capital investment

End slide

Knowledge is power

With knowledge we are growing faster and doing more GOOD!