Everything in moderation

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Everything in Moderation

Community

Management & Moderation

Solutions

Mzinga OmniSocial Insure

OmniSocial Insure

Take the guesswork out of social moderation. Protect your brand

with OmniSocial Insure and know the conversations that are

generated online won’t compromise your reputation.

What to expect

Overview of Community Management & Moderation

How to Engage your Audience

Where Mzinga fits into your Social Media Strategy

Strategy Checklist

Do you have a written Social Strategy for your Clients?

Is your organization structured and resourced appropriately?

Who is going to Engage your customers?

CPL vs CPV? How do you define success? Which platforms are you going to be

using?

So Many Channels So

Little Time

FaceBookGoogle+Pintrest

InstagramTumblr

#TagboardVsnap

LinkedInVine

YoutubeFoursquare

YelpFlickr

Let Mzinga handle that for you

Social Media Landscape 2013

Where does Moderation Fit into your Strategy

Protecting the

voice of your

Community Management & Moderation

Global, multilingual moderation team with 7+ years experience moderating sites for leading brands

Flexible moderation service offered 24 x 7 x 365

Across all Social platforms

Reaching your customer in their Voice

Where is your Audience?

HOW AND WHEN TO REACHYOUR FANS

74% of all marketers say Facebook is important to their lead generation strategies

Companies that generate 1,000 Facebook likes also receive 1,400 website visits per day.

85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users

PURCHASING AND CUSTOMER SERVICE

59% of Twitter users have visited B2B tech brand sites, compared to 40% for the average internet population

Approximately 46% of online users count on social media when making a purchase decision

25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour

Ground Control

Up to date content

Treat your readers and consumers like equals

Immerse yourselves in pop-culture

Talk like human beings

Here are three useful tips shared by Shankar Gupta at the Social Media Summit

Management & Brand Goals

BEST PRACTICES

Encouraging participation

Proactively Seeding Content

Act on Abusive Behavior

Ensure a welcome and Safe environment

CONSISTENT FEEDBACK IS ALWAYS HELPFUL

Observe hourly & daily interactions

Moderation Strategies Usage Guidelines Sentiment Reports Hands on Suggestions

for improvement and growth

Reporting concerns of your community

Moderate This

WHAT DO THEY DO

Engagement Facilitation Trusted Content

MODERATING ON A DIFFERENTLEVEL

Welcoming new members

Provide topics of conversation

TC,TOS,SLA,NRA,FEMA,LMOA enforcement

Remaining Relevant

Getting off the topic

Spoiled Eggs

Please don’t spoil it for me!

I just want to check the score

Putting the Hammer Down

Nail the Strategy

Moderation is a Key Component for any Social Media Strategy

Engage your Costumers

Moderation has been a core part of Mzinga’s business for more than 10yrs

Our moderators have been protecting client’s brands on average 7yrs

Everything in moderation

Technology