Evolution of SEO

Post on 08-May-2015

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transcript

Interest in SEO is Exploding

85%Enterprise marketers to use SEO in

next 12 months

$4BSize of SEO market by 2012

Why SEO is a Priority

SEO delivers 9 times the clicks of PPC

SEO:90%

PPC:10%

SEO is a proxy for the quality of your content

Content Quality Affects Quality Score

Quality Score

Click-throughRate

KeywordRelevancy

Ad Relevancy

OtherFactors

HistoricalPerformance

LandingPage

Content Quality Affects Share-ability

Content Optimization

Metadata

Technical Factors

Accessibility

Promotional Tools

Analytics & Ongoing Improvement

Site Manager Website

Managing SEO at large scale is a huge challenge.

Keyword Management ContentOptimization Link Management Rank Monitoring Analytics & Conversion

Tracking

One-off tools + Excel

Automation Analytics

Team Dashboards

Aut

omat

ed E

TL

Ginza DB

API

Recommendations

Analytics

Reporting

Alerts

Aggregation

Ginzametrics enables you to scale SEO

Simple Integrated Scalable

Setup in <5 minutes

Easy to use

Plays well with enterprise platforms

Powerful API

Scale to largesite portfolios

Global scalability

How We Are Different

ContentOptimization

Link Analysis Rank MonitoringAutomation

Analytics Analytics Integration

Page ManagementWorkflow Security Controls Team Dashboards Task Management

Conversion Analytics Keyword Research Competitive Analysis

KeywordManagement

Ginzametrics SEO Dashboard

Site Managers

Brand Managers

IT

Corporate Team

Ad Agencies

Production Houses

Agencies

SEO Consultants

Site

ProductionManagement

Team Management

ProjectManagement

CampaignIntegration

Optimization Analytics

Ginzametrics Brings All of the Players Together

Standard Ginzametrics Plans

Enterprise PlusHigher data volumes & platform extensions

Mobile Search

Smart Phone SEO Analytics

AppStore Analytics

Local Search

Local Search Analytics at Global Locations