transcript
- 1. EVP Video Bringing the Employer Brand to Life
- 2. Authentic Engaging Energetic Sharable Informative What makes
great EB content Personality Emotive Memorable Original / Different
Distribution
- 3.
http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/
- 4. Audience What is it Objective Background / big picture Key
message Call to action Things to think about when writing a video
brief Budget Timeframe Measurement Channels Digital marketing
Environmentals
- 5. Nick Francis Managing Director nick@casualfilms.com
@casualfilms