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EVP Video - Bringing the Employer Brand to Life

Date post:	06-Aug-2015
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EVP Video Bringing the Employer Brand to Life

Transcript

1. EVP Video Bringing the Employer Brand to Life
2. Authentic Engaging Energetic Sharable Informative What makes great EB content Personality Emotive Memorable Original / Different Distribution
3. http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/
4. Audience What is it Objective Background / big picture Key message Call to action Things to think about when writing a video brief Budget Timeframe Measurement Channels Digital marketing Environmentals
5. Nick Francis Managing Director [email protected] @casualfilms

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