EVP Video

Bringing the Employer Brand to Life

• Authentic

• Engaging

• Energetic

• Sharable

• Informative

What makes great EB content

• Personality

• Emotive

• Memorable

• Original / Different

• Distribution

http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/

• Audience

• What is it

• Objective

• Background / big picture

• Key message

• Call to action

Things to think about when writing a video brief

• Budget

• Timeframe

• Measurement

• Channels

• Digital marketing

• Environmentals

Nick FrancisManaging Director

nick@casualfilms.com

@casualfilms